In this episode we talk to Peter Ackroyd who is the COO of the Campaign for Wool and the President of the International Wool Textile Organisation (IWTO). Peter shares insights about the start of the Campaign for Wool together with HRH The Prince of Wales and the latest campaign’s event. He also talks about provenance and wool’s environmental credentials providing value to retailers, brands and the consumer.
About Peter Ackroyd
Peter Ackroyd is the Global Strategic Advisor for The Woolmark Company in Sydney, Australia and the Chief Operating Officer of the Campaign for Wool. In May 2011 he was elected President of the International Wool Textile Organisation and re-elected in April 2016. Specialising in world markets for woollen and worsted yarns and fabrics, Peter has particular expertise in marketing in Europe, the Middle East, Japan, Korea and China, along with in-depth knowledge of the menswear supply chain ‘from farm to fashion’. He also serves as Vice President of the Strategy Board of Première Vision Paris.
Connect with Peter Ackroyd here
Explore and get inspired by the Wool Lab
[02:00] Growing up in Bradford and start of his wool career
[04:00] Career stage in Irak
[06:27] How the Campaign for Wool started
[09:10] What price are consumers willing to pay for wool
[12:00] Talking about the Davos of Wool
[14:20] How to join the Campaign for Wool
[15:15] Explaining the concept of provenance
[18:30] The value of the Woolmark Prize
[20:00] What do designers like about the story of wool
[23:05] Increasing importance of active sportswear
[24:22] Cool Wool
[24:22] Wool for all seasons
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