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#014: Monica Ebert on how to advance your career through the IWTO Young Professionals program

Monica Ebert Interview Wool Academy Podcast 014

In this episode, Monica Ebert shares insights about her experience with the IWTO Young Professionals program and how it has helped her career including finding her current job role as Market Developer Manager at NZ Merino. As a young wool industry professional, Monica talks about how students can advance their careers and how companies can connect to the young and upcoming talents. If you thought you could never sell or buy a sheep through Facebook, think again, as Monica talks about how her family does sheep sales online.

About Monica Ebert

Monica’s passion for the wool industry stems from her lifelong involvement in the sheep industry having been born into a small purebred sheep operation in Kansas, USA. She received her Bachelor’s degrees in Apparel Design and Apparel Marketing from Kansas State University and completed her Master’s degree at Angelo State University where she focused her research efforts on sheep and wool production and apparel product development concentrating on the processing and manufacturing of wool into active wear garments. Through her research and the development of a supply chain entirely within the United States textile industry she gained unique insights of the wool supply chain from “sheep to shop”.

When the opportunity arose in 2014 to attend the International Wool Textile Organisation Congress in Cape Town, South Africa through the young professional program, Monica took advantage of the chance to learn more about the global wool industry through farm visits as well as networking at the Congress. Now with several IWTO events under her belt she has now begun to take a larger role in the international wool industry and assisted the IWTO staff by serving as the coordinator of the young professionals at the 2016 Congress in Sydney, Australia.

Connect with Monica Ebert here

LinkedIn

 

IWTO Young Professionals Program

Find out more about the IWTO Young Professionals Program here

Application Form

Key Timestamp

[01:04] About Monica Ebert
[02:59] What fascinates Monica about wool
[04:57] How Monica got to know about the IWTO Young Professionals program
[05:24] Details about the Young Professionals Program and why it is worth to keep coming back
[08:26] About the IWTO Congress
[09:38] How to keep in contact with other Young Professionals
[11:25] How to get young people excited about the wool industry?
[13:32] Report from the education session at the IWTO Wool Round Table 2016 in Biella
[15:18] How companies can attract young professionals
[18:04] Social media is key to communicate with the younger generations
[20:28] Promoting your farm and selling sheep via Facebook
[23:57] What can the wool industry for Young Professionals
[26:49] Advice for young professionals entering the wool industry

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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