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#025: Jen Hunter is educating consumers by giving them the real farm experience

Jen Hunter from Fernhill Farm for Wool Academy Podcast 25

Jen Hunter is a multi-passionate sheep farmer in the UK. At Fernhill Farm, she is building a business with multiple income streams based on the resources the farm provides her with. In this Wool Academy podcast episode, she shares her story on how she came to better understand the wool supply chain and how she implemented her knowledge in her business.

About Jen Hunter

Jen Hunter together with her husband Andy are the owner of Fernhill Farm in Somerset, UK. On the farm they run over 3000 head of sheep in addition to beef cows, pigs and growing their own vegetables. Every year Fernhill Farm welcomes 15.000 visitors for shearing competitions, weddings and festivals. Jen is also highly engaged in selling her wool and creating her own wool products.

Connect with Jen Hunter here

Fernhill Farm Website

Jen on LinkedIn

Jen’s presentation at the 2015 Nuffield Farming Conference, Belfast (27 November 2015) about ‘Wool: an ancient fibre with a resilient future’

Jen’s report from her wool study tour in 2014

Key Time Stamps

[00:55] About Jen Hunter
[02:40] About Fernhill Farm
[03:50] Income streams of Fernhill Farm
[05:34] Fernhill Farm Wool
[12:03] How Jen implements the knowledge she gained on her study tour.
[15:10] What do visitors experience Fernhill Farm
[18:30] What can be learned from Jen’s experience

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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