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#026: Debbie Luffman shares Finisterre’s unique wool story

Debbie Luffman Finisterre Wool Academy Podcast

Debbie Luffman shares Finisterre’s love of wool and explains how in her work she approaches the realities of making the best product with the least environmental impact. She does this through passion, unravelling the supply chain and engaging with the modern conscious consumer. This involves also an apparel repair service which helps Finisterre reduce their environmental impact as well as learning and improving their products over time. Debbie shares Finisterre’s approach to educating the consumer about wool and the challenges the brand faced when working with wool. Surprisingly many of Finisterre’s manufacturing suppliers tend to be hesitant to work with wool. However, whenever a new wool fabric was developed together with Finisterre the results were phenomenal.

 

About Debbie Luffman

Finisterre is a Cornwall based clothing brand, born from needs of hardy British surfers, offering functional and sustainable product with a strong sense of style for those who share a love of the sea.

Debbie has worked at Finisterre for 9 years after previously working as a designer in high street fashion brands. As Product Director at Finisterre, she heads up all areas of the Finisterre product, from design, fabric development, supplier sourcing through to buying.  

 

Connect with Debbie Luffman here

Finisterre website

Finisterre Broadcast blog 

Debbie’s LinkedIn profile

 

Key Timestamps

[01:11] About Finisterre and Debbie Luffman’s work
[03:36] Target Group of Finisterre
[04:46] Finisterre’s brand values
[07:45] How Finisterre talks to their customers
[09:30] Product development at Finisterre
[12:04] Finisterre and Wool
[18:53] Challenges when working with wool
[21:25] Educating the customer
[23:42] Finisterre Repair service
[27:18] Finisterre Retail Outlets
[29:26] How to connect with Finisterre

 

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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