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Silvia Gambi from the Chamber of Commerce in Prato explains about the history of how Prato became the centre of recycled wool. Through constant innovation, the Prato region has developed itself into an expert for high quality and innovative recycled wool fabrics. She introduces the Cardato Brand Certification that retailers and brands can work use to promote their products made of recycled wool to the consumer.
She explains further how recycled wool used to be regarded as something dirty while today it meets the demands of the green economy. Many international and well known brands use recycled wool fabrics from Prato in their fashion and interior product collections.
About Silvia Gambi
Silvia is the manager of external relations for the Chamber of Commerce in Prato. Silvia is a law graduate and works as a journalist. She has been involved in textile and fashion for over 15 years.
Connect with the Chamber of Commerce in Prato
Chamber of Commerce in Prato website
Key Time Stamps
[00:56] About Silvia Gambi
[01:17] About the Chamber of Commerce in Prato
[01:47] What is special about Prato and the relationship between Prato and Wool
[03:10] History of Prato
[05:16] How has the image of recycled wool changed over time?
[07:50] How does recycling of wool work?
[08:41] The recycled wool standard of Prato
[09:47] What products are well suited for recycled wool?
[10:43] What type of companies are interested in recycled wool?
[11:48] How would consumers know that their product uses recycled wool?
[12:56] How to source recycled fabrics?