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Willy Gallia of Fuhrmann in Argentina gives insights about why and how the company committed to growing and processing organic wool in the wilderness of Patagonia. Besides feeling that it was the right thing to do, it took a long breath before this strategic step was also reflected in the bottom line for the wool growers as well as Fuhrmann.
Willy Gallia explains that brands and retailers, as well as the end consumer, now show a growing interest in sustainability, animal welfare, desertification and origin of fibre, all of which organic wool can give answers to easily. Willy talks further about life in Patagonia where experiencing nature and living in communion with nature are part of everyday life, something that the urban consumers wish to connect to. Social media now gives the possibility to do just that.
About Willy Gallia and Fuhrmann
Willy Gallia is the commercial representative at Fuhrmann S.A. based in Trelew in the South of Argentina in Patagonia. Willy is responsible for the Northern European, Central and South American and Asian markets.
Fuhrmann, a family owned and run business is part of the family run G. Schneider Group. Fuhrmann is specialised in buying and growing its own organic wool on a growing number of 13 farms with close to 300.000 sheep. All is washed and combed in the Trelew based mill in accordance with the GOTS organic standard.
Connect with Willy Gallia and Fuhrmann here
Instagram account of Will Gallia
Facebook account of Fuhrmann
Key Time Stamps
[00:57] About Willy Gallia
[02:01] About Fuhrmann
[05:46] The history of Fuhrmann
[07:35] Why did Fuhrmann commit to growing and processing organic wool
[09:24] What makes organic wool organic? What is special about organic wool
[14:37] Was it difficult to convince wool growers to switch to organic farming
[17:36] What is special about Patagonia
[19:14] Why Fuhrmann is open to input from consumers, brands and retailers
[20:38] Collaborations with brands and retailers
[22:17] How is Fuhrmann using Social Media
[24:34] What the Patagonia lifestyle has to offer
[27:06] Does the consumer see a difference between organic wool and conventional wool
[28:21] How to connect with Fuhrmann