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#059 Cobus Oosthuizen puts wool to test during a 250 km desert race

Cobus Oosthuizen guest at Wool Academy Podcast 059

Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert.

Cobus talked about his experience with wool at the last IWTO Wool Round Table in South Africa. This episode is a live recording from the event. Listen to the amazing story of how Cobus ran for 6 days through the South African desert with temperatures of 42-52 degrees Celcius to test wool’s marketing claims.

About Cobus Oosthuizen

Dr. Oosthuizen is passionate about change…”that moment when you discover something and you know you can never go back to the way things use to be.” It is his drive and passion to see everyone have moments like these, leading them to more productive, effective, healthy and purposeful lives.” As the founder of LifeXchange and owner of LifeXchange Solutions, Cobus and his incredible team of experts are leading both communities, schools, and churches as well as small, medium and large business and corporate clients into effective mentoring and change management processes!

Cobus is married, has an 8-year-old daughter, lives in Cape Town and is always ready to show you that you are more capable than what you could ever imagine!

Connect with Cobus Oosthuizen here

LifeXchange website

LifeXchange Facebook

The T-Shirt Cobus wore was from Core Merino

Cobus was sponsored by Cape Wools, Core Merino and NWGA

 

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About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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