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#069 David Mitchell about getting Australian wool from farm to harbour

David Mitchell Wool Academy Podcast

David Mitchell is the National Wool Manager for AWH. The company handels about 50% of the Australian Wool Clip that goes to auction. In this episode, David explains the journey that wool goes on once it leaves the farm and before it is exported.

About David Mitchell

David Mitchell is relatively new to AWH Pty Ltd and has wealth of Wool Industry experience and knowledge.

Originally a Wool Broker with Elders in the heady days of the ’80’s and 90’s Australian Wool Industry. Subsequently the Marketing Manager with the former BWK (Bremen Woll Kämmerei Germany) Australian subsidiary, Geelong Wool Combing Ltd, where he was heavily involved in top making and wool combing through to it’s closure in 2004.

In more recent times David enjoyed downstream manufacturing and wholesaling success with Godfrey Hirst Australia, being responsible for and overseeing the Wool Carpet Division.

Currently the National Wool Manager for AWH responsible for the receipt, preparation for sale by Auction, logistics and shipping for approx. 50% of the Australian Wool Clip that goes to Auction.

David also sits on the FAWO (Federation of Australian Wool Organisations) Excecutive representing AWH.

Connect with David Mitchell here

AWH website

Key Time Stamps

[00:43] About David Mitchell

[02:33] Why did David enter into the wool industry?

[03:02] About AWH

[05:41] What would the journey of a wool bale be?

[10:46] About the Wool Auction

[18:59] The Electronic Spec (E-Spec)

[22:10] Automation changes at AWH

[24:36] What changes are ahead for wool handling

[25:48] Details about exporting and shipping wool

[28:35] How many bales fit into one container?

[29:16] How many wool containers leave Australia each year?

[29:56] To which countries is wool exported to?

[30:34] What is David’s most favorite thing in the wool industry?

 

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About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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