Chris Kerston is the Market Engagement and Public Outreach at the Savory Institute. In this episode, Chris introduces us to Allan Savory and the work of the Savory Institute. Chris explains how desertification happens and what role sheep and wool play to reverse desertification. You also get to learn details about the Land to Market certification scheme Chris and his team are working on to build a regenerative supply chain.
About Christ Kerston
Chris Kerston has dedicated his life to helping connect innovative ranchers and farmers with progressive brands in ways that create true synergistic value for both sides. Chris managed ranches and farms full time for nearly 15 years before joining the Savory Institute. In that time, he developed thriving and profitable markets for a number of different niche products. He has a longstanding passion for regenerative agricultural and a strong desire to contribute to better systems that meet the consumer’s wants and needs. Chris also utilizes innovative media production in concert with traditional marketing techniques to help ranchers share their stories and build long-lasting relationships with partners based upon common goals.
Connect with Christ Kerston here
Allan Savory Institute website
Land to Market information
Ted Talk of Allan Savory
Storytelling of Land to Market
Chris Kerston’s profile
Key Time Stamps
[00:35] About Chris Kerston
[04:18] About Allan Savory, Holistic Management and the Savory Institute
[15:36] The connection between desertification and climate change
[22:40] Connection of sheep and wool in regards to reversing desertification
[26:38] About Land to Market Programme
[35:49] Why do we need another label?
[43:35] How can agriculture and consumers move closer together?
[49:29] How to tell a story for wool
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