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#082 Jacob Long about re-launching American Woolen

Jacob Long from American Woolen at Wool Academy Podcast

Jacob Long is the CEO of US based worsted and woolen weaving mill American Woolen. In this interview, Jacob tells the story how he brought the once biggest weaving mill of the United States back to life. Jacob shares the challenges he faced and the opportunities he sees for the company.

About Jacob Long

Jacob Harrison Long leads American Woolen Company, Inc. He has a finance background with considerable experience in cross-border M&A, debt capital markets and consumer goods/retail turnaround investing. Jacob spent 20 years in Europe working in investment banking for BNP Paribas and Dresdner Kleinwort Wasserstein. While working in Milan from 2006 to 2012, Jacob developed extensive contacts in as well as a deep appreciation for the Italian textile and apparel industry with its focus on product quality and luxury versus the large-scale, commodity-oriented manufacturing that typifies the U.S. textile industry. He acquired the assets of American Woolen Company and Warren Mills in order to replicate the European approach to textile manufacturing in the United States.

Connect with American Woolen

American Woolen website

American Woolen on Facebook, Twitter and Instagram

 

Key Time Stamps

[00:45] About Jacob Long and American Woolen

[01:49] Why the time is right for a relaunch of American Woolen

[02:58] About American Woolen

[06:47] The history of American Woolen

[08:43] How Jacob Long got started with American Woolen

[10:49] The challenges of re-lauching American Woolen

[13:05] Where does American Woolen source its wool from?

[15:03] What influence does the political climate play for American Woolen?

[16:30] What is the American Aesthetic?

[18:39] Is there space in the US market for more wool manufacturing?

[20:49] Who is the target group of American Woolen

[23:38] How American Woolen is using social media

 

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About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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