Hi! I am your Wool Communicator & Project Accelerator.

#084 Lorents Tvedt about the knitwear brand Dale of Norway

Lorents Tvedt on the Wool Academy Podcast

Lorents Tvedt is the Product Development Manager at the Norwegian wool knitwear brand Dale of Norway. In this episode Lorents tells the interesting story of how Dale of Norway was founded and how the brand transformed into the famous brand it is today. Lorents furthermore explains the development of the Norwegian sweater patterns and how the brand clothes the Norwegian Olympic teams.

About Lorents Tvedt

Lorents Tvedt is the Product Development Manager at Dale of Norway. Lorents started working for Dale of Norway when he was 16 years old. Ever since he started working, Lorents had different positions in the production, product development and sales department. He only took a short break to study textile engineering in Reutlingen in Germany in 1985.

Connect with Lorents Tvedt here

Dale of Norway website

Dale of Norway on Facebook, YouTube and Pinterest

Key time stamps

[00:53] About Lorents Tvedt

[01:22] About Dale of Norway

[02:23] The history of Dale of Norway

[07:08] What is so special about the employees at Dale?

[09:31] How Dale of Norway changed from a traditional brand into a modern urban brand?

[13:26] The challenges and opportunities of manufacturing in Norway

[15:14] Fibres used in Dale of Norway

[16:42] The history of the Norwegian patterns

[19:11] Dale of Norway is the supplier to the Norwegian Olympic team

 

Similar podcast episodes you may enjoy

#003 Tone Skardal Tobiasson talks about wool’s opportunities in the quest against fast fashion

#019 Kjersti Kviseth about the circular economy for textiles

#031 Ingun Klepp on how consumer research reveals new business opportunities

#046 Janne Strommen about wool’s important role at Devold of Norway

#067 Marion Tviland about the Norwegian wool industry

#073 Tove Grane about her label We Norwegians

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

Leave a Comment