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#087 Gerhard Schoppel about the premium wool hand knitting yarn business

Gerhard Schoppel from Schoppel Wolle at Wool Academy Podcast

Gerhard Schoppel is the owner and creative mind behind the premium hand knitting yarn Schoppel Wolle. In this episode he talks about the hand knitting business and why he decided to go premium. Gerhard also shares the journey he went through to source his wool only from Patagonia in Argentina and to have his products GOTS certified.

About Gerhard Schoppel

„Knitting is the answer to the yearning for something true, something for yourself, something of value.“
The Hohenloher Wolle GmbH is a company with a clear position. For more than sixty years the traditional company stands for the manufacturing and processing of hand knitting yarns – Made in Germany. An extensive knowhow on textiles has been acquired over decades, something that today is more valuable than ever. To owner Gerhard
Schoppel, the spirit of creative handiwork is near and dear.

The particular uniqueness of the Schoppel Wolle yarn collections is influenced by the interplay of art and fashion. With the three product lines gradient yarns, sustainably produced yarns made of natural fibres and luxurious yarns (silk, cashmere, linen, alpaca and mohair) the Hohenloher Wolle GmbH delivers its products to international customers, especially to countries with a long knitting tradition.

The raw wool for the whole collection comes from Patagonia and local sheep farms. In a new Schoppel Wolle product line the Hohenloher Wolle GmbH has been certified with the eco-label GOTS. The GOTS-seal (Global Organic Textile Standard) is subject to very strict requirements and criteria throughout the complete production chain.
For Gerhard Schoppel and the Hohenloher Wolle GmbH it is important to say: A clear position never goes out of fashion.

Connect with Schoppel Wolle here

Website

Facebook page

Ravelry page

Key timestamps

[00:51] Introduction to Gerhard Schoppel and Schoppel Wolle

[02:38] The process of developing new products

[05:30] The history of Schoppel Wolle

[07:17] How has Schoppel Wolle changed over time?

[09:55] The decision of creating a premium product

[11:01] The process of joining the family company

[11:42] Sustainability at Schoppel Wolle

[14:27] Sourcing organic wool from Patagonia

[19:55] Sourcing German wool

[21:42] What kind of questions do consumers typically ask?

[22:57] The typical customer of Schoppel Wolle

[24:26] The future of hand knitting

[25:09] The reasons for the comeback of hand knitting

[26:24] Do hand knitters care about the fibre content of hand knitting yarn?

[28:31] The role of social media for selling hand knitting yarn

 

Other episodes you may enjoy

#004 Peter Ackroyd on how buying wool products is an investment with a return on capital

#025 Jen Hunter is educating consumers by giving them the real farm experience

#046 Janne Strommen about wool’s important role at Devold of Norway

#045 Willy Gallia about growing organic wool in the wilderness of Patagonia

#066 Morten Dilling about selling wool underwear online

#081 Osman Kilic about the hand knitting industry

 

 

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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