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Posts Tagged ‘WTiN’

#031: Jonathan Dyson about the growing desire of consumers to know the story behind a product

Jonathan Dyson Twist Magazine 031 Wool Academy Podcast

Jonathan Dyson, the editor of Twist magazine, shares his views as a journalist on the wool industry. He explains how there is a growing desire for information of which most of that is driven by the consumer. Consumers want to know more about the story behind the product. This has the effect that brands and…