Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert.
Cobus talked about his experience with wool at the last IWTO Wool Round Table in South Africa. This episode is a live recording from the event. Listen to the amazing story of how Cobus ran for 6 days through the South African desert with temperatures of 42-52 degrees Celcius to test wool’s marketing claims.
About Cobus Oosthuizen
Dr. Oosthuizen is passionate about change…”that moment when you discover something and you know you can never go back to the way things use to be.” It is his drive and passion to see everyone have moments like these, leading them to more productive, effective, healthy and purposeful lives.” As the founder of LifeXchange and owner of LifeXchange Solutions, Cobus and his incredible team of experts are leading both communities, schools, and churches as well as small, medium and large business and corporate clients into effective mentoring and change management processes!
Cobus is married, has an 8-year-old daughter, lives in Cape Town and is always ready to show you that you are more capable than what you could ever imagine!
Connect with Cobus Oosthuizen here
The T-Shirt Cobus wore was from Core Merino
Similar podcast episodes
#038: Francesco Botto Poala from Rewoolution
#039: David Michell from IO Merino
#046: Janne Strommen from Devold of Norway
#068 Chad North about launching a wool kerchief
#084 Lorents Tvedt about the knitwear brand Dale of Norway