I am a wool communicator and project accelerator. This means that I have many years of experience in communications and getting things done. I combine my knowledge with my passion for the wool and other natural fibre industries.
In other words, I develop and implement communication strategies together with you to support you in reaching your business goals via your website and other suitable communication channels.
I started working in the wool industry in 2011 when I joined the International Wool Textile Organisation (IWTO) as a Communications Manager. Only 8 months later I became the youngest first female Secretary General of IWTO. This was the time and place where I developed my passion for wool and where I met so many wonderful people in the wool business.
Before joining the wool industry, I studied business communications and strategic fashion marketing in Berlin and London and worked for 3 years as a PR consultant in Duesseldorf helping international retail brands with their corporate communications.
In June 2016, it was time for a change and I started my own online communications consulting business as well as the Wool Academy Podcast all dedicated to reaching my client’s full potential and contributing to the success of the wool industry.
Since the beginning of 2021, I expanded into other natural fibres such as hemp.
06/2016 – now
03/2022 – now
04/2011 – 05/2016
07/2006 – 08/2009
2009 – 2010
London College of Fashion, UK
Distinction
Master thesis: Corporate Social Responsibility on industry level by the example of the wool industry
2001 – 2006
University of the Arts Berlin, Germany
Distinction
Master thesis: Radio Frequency Identification at Point of Sale of fashion retail
Google Digital Garage
Bonn International Toastmasters
Flock Wool
Pettinatura Di Verrone
Core Merino 
Elisabeth van Delden
The Schneider Group
Fuhrmann Argentina