I started working in the wool industry in 2011 when I joined the International Wool Textile Organisation (IWTO) as a Communications Manager. Only 8 months later I became the youngest first female Secretary General of IWTO. This was the time and place where I developed my passion for wool and where I met so many wonderful people in the wool business.
Before joining the wool industry, I studied business communications and strategic fashion marketing in Berlin and London and worked for 3 years as a PR consultant in Duesseldorf helping international retail brands with their corporate communications.
In June 2016, it was time for a change and I started this online communications consulting business as well as the Wool Academy Podcast all dedicated to reaching your company’s full potential and contributing to the success of the wool industry.