Elisabeth van Delden

I help wool industry businesses communicate successfully online.

I am a wool communicator and project accelerator. This means that I have many years of experience in communications and getting things done. I combine my knowledge with my passion for the wool and other natural fibre industries.

In other words, I develop and implement communication strategies together with you to support you in reaching your business goals via your website and other suitable communication channels.


I started working in the wool industry in 2011 when I joined the International Wool Textile Organisation (IWTO) as a Communications Manager. Only 8 months later I became the youngest first female Secretary General of IWTO. This was the time and place where I developed my passion for wool and where I met so many wonderful people in the wool business.

Before joining the wool industry, I studied business communications and strategic fashion marketing in Berlin and London and worked for 3 years as a PR consultant in Duesseldorf helping international retail brands with their corporate communications.

In June 2016, it was time for a change and I started my own online communications consulting business as well as the Wool Academy Podcast all dedicated to reaching my client’s full potential and contributing to the success of the wool industry.

Since the beginning of 2021, I expanded into other natural fibres such as hemp.

Elisabeth van Delden Photo Collage Sheep

Recent Jobs

06/2016 – now


  • Development and implementation of communications strategies, including budgeting
  • Project management
  • Website development and content creation
  • Social media management and podcasting
  • Event management (in-person, hybrid, and virtual events)
  • Administrative support to wool integrity schemes
  • Desktop research
  • Speaking engagements

03/2022 – now

Communications Manager Sachsen-Leinen e.V. (part-time)

  • Member- and stakeholder management
  • Marketing strategy development
  • Website management and content creation
  • Social media management and podcasting
  • Event management
  • Workshop development and moderation
  • Working with press and media

04/2011 – 05/2016

Secretary General at IWTO

  • Leading and managing the International Wool Textile Organisation
  • Increase in turnover and tripling of IWTO’s financial reserves in 4 years
  • Set-up and leading of the communications team
  • Member and stakeholder management
  • Event management
  • Working group and board member organisational support
  • Budgeting

07/2006 – 08/2009


  • Development and implementation of international communications strategies for several major retail companies
  • Briefing and collaboration with the graphic design team


Wool and Natural Fibre Industry
Knowledge of Fashion & Textile industry supply chain
Familiarity with wool industry sustainability standards
Sustainability in the wool textile supply chain
Circular Economy Knowledge
Online Marketing & Communications
Web3 & AI


2009 – 2010

Master in Strategic Fashion Marketing

London College of Fashion, UK

Master thesis: Corporate Social Responsibility on industry level by the example of the wool industry

2001 – 2006

Master of Communication in Social and Economic Contexts

University of the Arts Berlin, Germany

Master thesis: Radio Frequency Identification at Point of Sale of fashion retail


Writing and editing of texts
Wordpress website development
Marketing & PR related skills
MS Office
English & German native
Project management
Event management
Member and stakeholder management

Additional Certifications, Trainings and Memberships

Siemens Digital Industries Software

Introduction to Digital Transformation

University of Michigan

Digital Twins

Google Digital Garage

The Fundamentals of Digital Marketing

Bonn International Toastmasters

Educational Awards: Competent Communicator and Competent Leader

Social Media

Contact me to find out how I can support you and your team!