I help wool industry businesses communicate successfully online.

I am a wool communicator and project accelerator. This means that I have many years of experience in communications and getting things done. I combine my knowledge with my passion for the wool and other natural fibre industries.

In other words, I develop and implement communication strategies together with you to support you in reaching your business goals via your website and other suitable communication channels.


I started working in the wool industry in 2011 when I joined the International Wool Textile Organisation (IWTO) as a Communications Manager. Only 8 months later I became the youngest first female Secretary General of IWTO. This was the time and place where I developed my passion for wool and where I met so many wonderful people in the wool business.

Before joining the wool industry, I studied business communications and strategic fashion marketing in Berlin and London and worked for 3 years as a PR consultant in Duesseldorf helping international retail brands with their corporate communications.

In June 2016, it was time for a change and I started this online communications consulting business as well as the Wool Academy Podcast all dedicated to reaching your company’s full potential and contributing to the success of the wool industry.

Elisabeth van Delden Photo Collage Sheep

Recent Jobs

06/2016 – now


  • Development and implementation of communications strategies
  • Product- and project management
  • Website development and content creation
  • Social media management and podcasting
  • Online event management
  • Speaking engagements

01/2011 – 05/2016

Secretary General at IWTO

  • Leading and managing the International Wool Textile Organisation
  • Increase in turnover and tripling of IWTO’s financial reserves in 4 years
  • Set-up and leading of the communications team
  • Member and stakeholder management
  • Event management

07/2006 – 08/2009


  • Development and implementation of international communications strategies for several major retail companies
  • Briefing and collaboration with the graphic design team


Wool Industry
Knowledge of Fashion & Textile industry supply chain
Fashion Sustainability
Circular Economy Knowledge
Online Marketing & Communications
Project Management


2009 – 2010

Master in Strategic Fashion Marketing

London College of Fashion, UK

Master thesis: Corporate Social Responsibility on industry level by the example of the wool industry

2001 – 2006

Master of Communication in Social and Economic Contexts

University of the Arts Berlin, Germany

Master thesis: Radio Frequency Identification at Point of Sale of fashion retail


Writing and editing of texts
Website development
Marketing & PR related skills
MS Office
English & German native

Additional Certifications, Trainings and Memberships

Google Digital Garage

The Fundamentals of Digital Marketing

Bonn International Toastmasters

Educational Awards: Competent Communicator and Competent Leader


Deutsche Wollvereinigung, IWTO

Social Media

Contact me to find out how I can support you and your team!