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#007: Jo Dawson on restructuring his wool family business for the future

Wool Academy Podcast with Jo Dawson

In this episode CEO Jo Dawson of H. Dawson shares his vision for his own family business as well as the wool industry. Jo talks about the potential wool has in the health and wellbeing sector and how he restructured his own business to seize this opportunity.

 

About Jo Dawson from H. Dawson

Jo Dawson truly has Wool in his DNA and is the 4th generation of the Dawson family to lead H Dawson since it’s creation in 1888 by his great grandfather.
Jo has recently bought the company with this father from other family shareholders as part of a life long mission to re-vitalise the world of wool.
A passion for wool is at the core of everything Jo does and is one of the reasons why he is now an active Steering Group member of the ‘Campaign for Wool’ which is being lead by HRH the Prince of Wales. Jo believes that wool is the natural answer to many textile problems, not only due it being the ultimate renewable raw material, but also due to it’s inherent flame retardant, health-giving and acoustic properties.

Connect with Jo Dawson here

H. Dawson

The Wool Room

Axminster Carpets

HD Wool

Key Timestamps

[01:48] About the H. Dawson business
[04:37] Jo Dawson’s background and how he joined the H. Dawson business
[06:54] The different income streams of the H. Dawson business
[08:57] How to implement change within a business
[10:23] About the importance of communicating
[11:00] The importance for the wool industry to unite in industry organisations
[12:37] About the Campaign for Wool event at Dumfries House
[13:46] The wool industry has many great stories to tell about its eco credentials and high animal welfare standards
[15:11] Farmers see themselves as custodians of the land
[16:04] The impact of Brexit on the H. Dawson business
[17:55] About the importance of wool in the human health and wellbeing industry
[19:58] A strong focus on innovation, communication and provenance is essential
[21:22] Importance of engaging and collaborating with industry organisations
[22:22] Connect with Jo and the H. Dawson businesses

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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