#124 Nora and Viktor Jelinek about the value of story telling

Nora and Viktor Jelinek run a business by the name Visual Narrative. They are specialised in helping companies tell their stories successfully through photography. They are particularly focused on helping sustainable and socially conscious businesses succeed through their beautiful images. In this episode, Nora and Viktor Jelinek share insights into how also businesses in the wool industry can benefit from storytelling and how to go about it.

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How to connect with Nora and Viktor Jelinek from Visual Narrative

Visual Narrative website

Instagram account byvisualnarrative

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#123 Dr. Paul Swan about SustainaWool and the future of wool standards

Dr. Paul Swan is the Program Manager of the sustainability standard SustainaWool at the Australian Wool Exchange (AWEX).
In this Wool Academy Podcast interview, Paul Swan provides details about SustainaWool and discusses challenges and opportunities for sustainability standards within the wool industry.

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SustainaWool website

Australian Wool Exchange website

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#122 Cody Nicholson-Stratton about the Foggy Bottoms Boys

In this interview, Cody Nicholson-Stratton shares details about how the Foggy Bottoms Boys farm managed in 6th generation evolved out of a passion for diversified livestock and local food systems into the sustainable business it is today.

Cody shares the story of how he and his husband Thomas were looking to diversify their family’s farm and promote sustainability for future generations. Together with two more generations living and working on the farm, the two expanded the farm to include rabbits, chickens, sheep, goats, and grass-fed beef. They pride themselves in bringing food and fiber that has been ethically raised in a climate beneficial system to the local consumers; providing nutrient-dense protein, luxurious fiber, and preserving open landscapes for future generations.

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How to connect with The Foggy Bottoms Boys

Foggy Bottoms Boys website

Instagram Account Foggy Bottoms Boys

Foggy Bottoms Boys on Facebook

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#121 Susan Finnigan from Kia Ora about ethical, sustainable and profitable wool production

Susan Finnigan together with her husband, son, and daughter-in-law grow fine merino wool on their sheep property Kia Ora in Australia. The farm is certified for several animal welfare and sustainability standards. Several industry awards have recognised the family’s outstanding work.

In this interview, Susan shares details about how she and her family grow ethical, sustainable, and profitable wool.

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How to connect with The Finnigan Family from Kia Ora

Kia Ora Website

Instagram Account Kia Ora

Kia Ora on Facebook

Twitter handle: @kiaoramerino

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#120 Why Consumers Want to Know More – Verena Keller from know your stuff

Verena Keller is the Managing Director Sales, Marketing and Product at Know Your Stuff – an online platform that makes the textile supply chain fully transparent and traceable from fibre to finished product. In this episode, Verena Keller explains why there is an ever-growing desire to know where products came from as well as how and by whom they were made.

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know your stuff website

Verena Keller on LinkedIn

know your stuff on Instagram

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#119 Sustainability and Business Strategy Go Hand in Hand – Ian Whiteford from Alex Begg

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Ian Whiteford is responsible for Sustainability and Compliance at the Scottish weaving company Alex Begg. In this interview, Ian Whiteford shares insights about how the company started implementing its sustainability strategy and the lessons learned on the way.

 

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How to connect with Ian Whiteford from Alex Begg

Alex Begg Website

Alex Begg Instagram Account

Retail Beggxco Website

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#118 How to know if a sheep is happy – Pam and Andre Christie-Smith

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Pam and Andre Christie-Smith farm in 6th generation on their sheep farm Kleiheuwel Trust in South Africa. In this episode, they share insights into their everyday farm life of running a sustainable and animal welfare-friendly farm. They explain how they know if their sheep are happy through good shepherding and by looking at the numbers.

 

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How to connect with Pam and Andre Christie-Smith

Instagram account: https://www.instagram.com/kleiheuwel_trust_/

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#117 The Value of Improving Sheep Genetics – Mark Ferguson

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Mark Ferguson is an Agricultural Geneticist specialised in sheep and other natural fibre animal breeds. Mark helps wool growers improve their flocks through genetics at his company NeXtGenAgri. Mark is also the host of the Head Shepherd podcast. On this show, Mark and Elisabeth talk sheep genetics and the importance of telling the wool story.

 

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How to connect with Mark Ferguson

NeXtGenAgri – https://www.nextgenagri.com/

Head Shepherd Podcast with Mark – https://www.nextgenagri.com/head-shepherd-podcast

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#116 Custodian of land and animals – Richard Daugherty

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Richard Daugherty is a South African wool grower based in Australia. He and his wife Sarah and their two children farm sheep and cattle on Balala Station west of Uralla since 2011.

Richard is highly committed to regenerative farming and ensuring high animal welfare standards. In this episode, Richard shares his story of starting to farm merino sheep and provides insights into different aspects of his sustainable sheep farming practices.

This episode is recorded in partnership with The Schneider Group and their Authentico Integrity Scheme.

More information about the Authentico can be found here: https://www.gschneider.com/authentico/

 

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Balala Station website: https://www.balala.com.au/

 

Episodes mentioned

Ralf Kunert from Naturamus about Organic Lanolin: Episode 105

Giovanni and Marco Schneider from The Schneider Group: Episode 80

Willy Gallia from Fuhrmann part of The Schneider Group: Episode 45

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Mark Ferguson NextGenAgriMark Ferguson

#115 How Merino Sheep can Thrive in Europe – Lesley Prior

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Lesley Prior successfully breeds merino sheep on her farm near Devon in the UK. Something many sheep farmers never thought possible. In this Wool Academy Podcast interview, Lesley shares her vision of creating a large merino sheep flock in Europe and gives insights into her Tellenby Merino Sheep breeding business.

 

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How to connect with Lesley Prior

Tellenby Merino website: https://www.tellenbymerino.com/

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