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#008: Chris Tattersall about selling a better night’s sleep with wool

Chris Tattersall from The Wool Room

In this episode, Managing Director of the Wool Room, Chris Tattersall talks about selling wool by delivering a better night’s sleep. Chris gives insights on the importance of the trend on health and wellbeing among consumers and how to address consumer’s concerns and barriers of wool. He also touches on the business and marketing strategy of the Wool Room and how the industry can help sell more wool in the market of sleep.

About Chris Tattersall

Born to one of Lancashire’s cotton textile families it seems slightly ironic for Chris Tattersall to be working in the world of wool but he has worked within the Textile Industry for all his working life.  Chris started his career within the Furnishing Fabrics market with Osborne and Little and then moved to the bed market initially as Key Account Manager for one of the UK’s largest bed manufacturers, Relyon, ending up as Managing Director for the last 3 years of his 14 year career there. After a short stint working for Hilding Anders Chris felt he needed to change direction and work in a business where he could influence the end result and indeed the consumer to a greater degree and it was in 2012 that Chris literally “bumped into” Jo Dawson at Heimtextil and the rest is history….  Together they remodelled the Wool Room, formed a working partnership to run the business and  have grown the business significantly in the last four years to become one of the leading destinations for Natural, Healthy Sleep with British wool at the heart of their product portfolio.

Connect with Chris Tattersall here

The Wool Room

Email at: info@thewoolroom.com

Key Timestamps

[1:26] About Chris Tattersall

[03:14] Key Challenges in the business

[04:30] How to address the barriers consumers have of wool

[09:19] New range of products at the Wool Room

[11:22] The importance of an omni-channel strategy

[13:40] Insights from consumers: being too hot in bed

[15:35] The challenge of catering to different international markets

[17:59] About the marketing strategy of the Wool Room

[20:20] Key learnings

[25:03] How the wool industry can support businesses like the Wool Room

 

 

 

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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