Wool Academy Podcast with Jo Dawson

#007: Jo Dawson on restructuring his wool family business for the future

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In this episode, CEO Jo Dawson of H. Dawson shares his vision for his own family business as well as the wool industry. Jo talks about the potential wool has in the health and wellbeing sector and how he restructured his own business to seize this opportunity.

About Jo Dawson from H. Dawson

Jo Dawson truly has Wool in his DNA and is the 4th generation of the Dawson family to lead H Dawson since it’s creation in 1888 by his great grandfather.
Jo has recently bought the company with this father from other family shareholders as part of a life long mission to re-vitalise the world of wool.
A passion for wool is at the core of everything Jo does and is one of the reasons why he is now an active Steering Group member of the ‘Campaign for Wool’ which is being lead by HRH the Prince of Wales. Jo believes that wool is the natural answer to many textile problems, not only due it being the ultimate renewable raw material, but also due to it’s inherent flame retardant, health-giving and acoustic properties.

Connect with Jo Dawson here

H. Dawson

The Wool Room

Axminster Carpets

HD Wool

Andy Caughey

#006: Andy Caughey about how his Armadillo Merino shirts went to space

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In this episode, Andy Caughey, Managing Director of Armadillo Merino, talks about how he founded the business, what key challenges he had to overcome and how he managed to get his Armadillo Merino t-shirts into space. Andy Caughey explains his view on how wool products are multi-attribute products and once consumer understand a wool products they are customers for life.

About Andy Caughey from Armadillo Merino

Andy is a New Zealander and was born into wool. He was raised on a sheep station in West Otago before studying international commerce and marketing at Lincoln University.

Andy left New Zealand in 1988 to champion wool internationally. By executing growth strategies with the New Zealand Merino Company, Ibex Outdoor Clothing and John Smedley he has actively promoted the unique performance attributes of wool and commercially linked fashion brands through the value chain back to wool producers.

Armadillo Merino® was launched in 2011 in response to the injuries being inflicted on soldiers and first responders from wearing synthetics next-to-skin. Armadillo Merino® designs and manufactures skin-side clothing that is now being worn by professionals operating in high risk and extreme environments including astronauts, special forces, firefighters and other remarkable first responders.

Connect with Andy Caughey here

Website: https://armadillomerino.com/

Facebook: https://www.facebook.com/armadillomerino

Twitter: https://twitter.com/armadillomerino

Instagram: https://www.instagram.com/armadillomerino/

Email: Andy@armadillomerino.com



Mac Bishop Founder of Wool and Prince

#005: Mac Bishop shares his insights about starting Wool & Prince

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In this episode we talk to Mac Bishop, founder and CEO of Wool & Prince delivering durable long lasting apparel out of wool. Mac shares his experience on launching his business with the support of a Kickstarter campaign and how his famous video was created when he wore one of his wool button down shirts for 100 days. Mac also talks about key learnings and challenges when growing his business.

About Mac Bishop from Wool & Prince

Mac Bishop is the founder of Wool&Prince, an online menswear brand that makes naturally odor- and wrinkle-resistant wool button-downs. When Mac started the company, he wore a wool shirt for 100 days in row to demonstrate the functional properties of wool. After four years in upstate New York at Cornell University and another four years in NYC, Mac moved back to Portland this past summer. Read more about his experience on his blog.

Connect with Mac Bishop here

Website: https://woolandprince.com/

Blog: blog.woolandprince.com

Facebook: https://www.facebook.com/WOOLandPRINCE/

Twitter: https://twitter.com/WOOLandPRINCE

Instagram: https://www.instagram.com/woolandprince/

Email: help@woolandprince.com



Peter Ackroyd at the Wool Academy Podcast

#004: Peter Ackroyd on how buying wool products is an investment with a return on capital

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In this episode, we talk to Peter Ackroyd who is the COO of the Campaign for Wool and the President of the International Wool Textile Organisation (IWTO). Peter shares insights about the start of the Campaign for Wool together with HRH The Prince of Wales and the latest campaign’s event. He also talks about provenance and wool’s environmental credentials providing value to retailers, brands and the consumer.

About Peter Ackroyd

Peter Ackroyd is the Global Strategic Advisor for The Woolmark Company in Sydney, Australia and the Chief Operating Officer of the Campaign for Wool. In May 2011 he was elected President of the International Wool Textile Organisation and re-elected in April 2016. Specialising in world markets for woollen and worsted yarns and fabrics, Peter has particular expertise in marketing in Europe, the Middle East, Japan, Korea and China, along with in-depth knowledge of the menswear supply chain ‘from farm to fashion’. He also serves as Vice President of the Strategy Board of Première Vision Paris.

Connect with Peter Ackroyd here

Campaign for Wool

International Wool Textile Organisation (IWTO)

The Woolmark Company

Explore and get inspired by the Wool Lab


Tone Skardal Tobiasson

#003: Tone Skardal Tobiasson talks about wool’s opportunities in the quest against fast fashion

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Design Destined for Trash vs. Wonderful to Wear – Journalist Tone Skardal Tobiasson is demystifying fast fashion and highlights the opportunities designers have when talking about the fibres they use such as wool.

About Tone Skardal Tobiasson

Tone Skårdal Tobiasson is a seasoned journalist, editor and author of several books, including one on wool which she co-wrote with Professor Ingun Grimstad Klepp. She has a BA in journalism and sociology from Stanford University and worked as editor of several fashion publications for close to two decades. In 2007 she co-founded the Nordic Fashion Association and the NICE (Nordic Initiative Clean & Ethical) Fashion project, and has since been engaged in sustainable fashion. It was through this work that she discovered wool, and has headed dissemination for a number of wool projects – both academic and more commercial. She writes for EcoTextile News, is editor of nicefashion.org – where the results from some of the work with wool is published. Currently she is trying to organize the Norwegian wool industry into a functioning organization, but has so far not been able to ‘herd them’ into a cohesive entity.

Connect with Tone Skardal Tobiasson here

Website: http://nordicfashionassociation.com

Facebook: https://www.facebook.com/tone.tobiasson

Twitter: https://twitter.com/ToneTobiasson

Instagram: https://www.instagram.com/tone.tobiasson

Lesley Prior

#002: UK wool grower Lesley Prior talks about the success she achieved through engagement along the supply chain

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UK based wool grower Lesley Prior of the sheep property Bowmont near Devon gives insights on how she created a successful wool operation with different sources of income streams through engagement along the supply chain.

About Lesley Prior from Tellenby Merino

Lesley Prior is a sheep farmer producing Superfine Merino wool and Mongolian grade Cashmere in the UK under the brand name Tellenby Merino. She has strong international links with other wool growers and regularly imports new genetics from Australia. Lesley is, together with a business partner in Australia, currently developing a new strain of Dual Purpose Merino with wide appeal to European growers.

A council member of the Campaign For Wool, she has broad experience of the industry from greasy fibre to finished garment.  She was recently invited to speak to the Australian Superfine Wool Growers Association Congress about marketing wool direct to retailers in Northern Europe.

Over the past few years Lesley has developed a Consultancy service and has worked in Afghanistan for the US Government and for a Growers Group in Switzerland. She has a unique knowledge of the supply and processing chain for both wool and cashmere and the particular challenges of marketing to Northern European consumers. She enjoys sharing her passion for the wool industry by creating new connections and business opportunities for people.

Connect with Lesley here

Website: https://www.tellenbymerino.com/

Rikki Beier from Ikki

#001: Rikki Beier talks about her wool baby wear start up Ikki Small But Brave

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Founder Rikki Beier launched her start up Ikki Small But Brave in 2014 bringing soft merino wool baby wear to the Chinese market. In this episodes she shares insights what it is like to be a start up in China.

About Rikki Beier

Ricci  Beier (born and raised in South Africa to German parents) is the founder of IKKI small but brave an infant/toddler brand making high end merino wool products for 0-4 year olds. Wool is Ricci’s passion. Coming from 3 generations of wool processing it was clear that she would herself want to pass on this passion.

With a degree in textile engineering from Germany, 7 years work experience in Biella Italy, the central for high end yarns and luxurious fabrics including wool and 8 years in China helping to build Indochino a company specializing in mens custom made suits, she decided to provide a solution for moms looking for certified quality product – a big need she felt had not yet been properly met in China. Wool was the natural answer because it has so many benefits.

IKKI was founded because Ricci wanted to do something meaningful that could have a positive impact on society and the way mothers and fathers make consumer choices. Giving back is at the core of the business model with a percentage of all sales going to children in need.

Connect with Rikki Beier here:

Website: http://www.ikki-online.com/en

Facebook: https://www.facebook.com/IKKIsmallbutbrave

Twitter: https://twitter.com/IKKISbB

Instagram: https://www.instagram.com/ikki.global/