Posts

Wool Academy Podcast and Planet Wool

Click on the button to load the content from player.captivate.fm.

Load content

For one episode the Wool Academy podcast is being taken over by Planet Wool – a Podcast by the International Wool Textile Organisation. As this episode is launching on 3 May 2017, the 86th IWTO Congress is taking place in Harrogate, United Kingdom. The IWTO Congress offers 3 full days of excellent wool industry speakers and networking opportunities. Wool Academy is of course also attending the event to secure some more amazing interviews for the podcast.
This episode gives all Wool Academy listeners a taste of the IWTO Congress. In 2016, The IWTO Congress took place in Sydney, Australia. All presentations from that event have been recorded and published as the Planet Wool Podcast. In this Wool Academy episode, you can listen to one of these presentations.
The speaker is Craig Vanderoef, Senior Director Global Running Apparel and Customization at Adidas. Craig talks about growing the next generation of wool in sports. He particularly talks about how to communicate to the generations called Gen Y and Gen Z. He also points out how retail brands and the wool industry can work closely together to deliver innovative products to these younger consumers.
If you want to listen to more presentations, go to Soundcloud.com and search for Planet Wool. A total of 28 great episodes awaits you there. The Planet Wool podcast covers topics such as wool market trends, sustainability, consumer trends, education and retail.

Connect with Planet Wool here

Planet Wool – a Podcast by IWTO can be found on Soundclound.com
Galina Witting Co-founder of Baabuk

Click on the button to load the content from player.captivate.fm.

Load content

In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well.

 

About Galina Witting

Galina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.

Connect with Galina Witting here

Website Baabuk

Kickstarter Campaign

Baabuk on Facebook

Baabuk on Twitter

Baabuk on LinkedIn

Baabuk on Instagram

Baabuk on Pinterest

Key Timestamps

[spp-timestamp time=”01:08″] About the start-up Baabuk

[spp-timestamp time=”01:58″] How did the idea for Baabuk come about?

[spp-timestamp time=”03:53″] First production in Nepal

[spp-timestamp time=”05:37″] Sourcing of wool for Baabuk products

[spp-timestamp time=”06:55″] Baabuk’s number one challenge

[spp-timestamp time=”08:27″] Baabuk’s target group

[spp-timestamp time=”10:30″] Educating the consumer about wool

[spp-timestamp time=”12:09″] The importance of wool being a sustainable product

[spp-timestamp time=”13:44″] How the Kickstarter campaign helped Baabuk in several ways

[spp-timestamp time=”16:04″] How to sell shoes online

[spp-timestamp time=”17:50″] Baabuk’s social media strategy

[spp-timestamp time=”21:15″] Key learnings from starting Baabuk

[spp-timestamp time=”24:01″] How can the wool industry support companies like Baabuk