Debbie Luffman Finisterre Wool Academy Podcast

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Debbie Luffman shares Finisterre’s love of wool and explains how in her work she approaches the realities of making the best product with the least environmental impact. She does this through passion, unravelling the supply chain and engaging with the modern conscious consumer. This involves also an apparel repair service which helps Finisterre reduce their environmental impact as well as learning and improving their products over time. Debbie shares Finisterre’s approach to educating the consumer about wool and the challenges the brand faced when working with wool. Surprisingly many of Finisterre’s manufacturing suppliers tend to be hesitant to work with wool. However, whenever a new wool fabric was developed together with Finisterre the results were phenomenal.


About Debbie Luffman

Finisterre is a Cornwall based clothing brand, born from needs of hardy British surfers, offering functional and sustainable product with a strong sense of style for those who share a love of the sea.

Debbie has worked at Finisterre for 9 years after previously working as a designer in high street fashion brands. As Product Director at Finisterre, she heads up all areas of the Finisterre product, from design, fabric development, supplier sourcing through to buying.  


Connect with Debbie Luffman here

Finisterre website

Finisterre Broadcast blog 

Debbie’s LinkedIn profile


Key Timestamps

[spp-timestamp time=”01:11″] About Finisterre and Debbie Luffman’s work
[spp-timestamp time=”03:36″] Target Group of Finisterre
[spp-timestamp time=”04:46″] Finisterre’s brand values
[spp-timestamp time=”07:45″] How Finisterre talks to their customers
[spp-timestamp time=”09:30″] Product development at Finisterre
[spp-timestamp time=”12:04″] Finisterre and Wool
[spp-timestamp time=”18:53″] Challenges when working with wool
[spp-timestamp time=”21:25″] Educating the customer
[spp-timestamp time=”23:42″] Finisterre Repair service
[spp-timestamp time=”27:18″] Finisterre Retail Outlets
[spp-timestamp time=”29:26″] How to connect with Finisterre



Interview with Goetz Giebel for Wool Academy Podcast Number 23

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Goetz Giebel is a wool industry supply chain expert with technical know-how in sourcing, finishing, knitting and supply chain concepts. In this episode, Goetz shares his knowledge about yarn production and explains us the difference between worsted and woollen yarn. He also explains the benefits that certain blends of wool with other fibres can have. We also discuss with Goetz about the challenges wool manufacturing companies face today and what the future developments will be for the wool supply chain in regards to traceability.

Goetz is also the President of Interwoollabs and explains the role this important wool industry body plays and why it is so important to measure wool consistently.


Connect with Goetz Giebel here

Fibre-to-Fashion Consultancy


Goetz Giebel on LinkedIn


Key Timestamps

[spp-timestamp time=”01:00″] About Goetz Giebel
[spp-timestamp time=”03:33″] Types of challenges Goetz helps companies with
[spp-timestamp time=”04:30″] The 101 basics about wool yarn
[spp-timestamp time=”07:15″] What you should ask your spinner or weaver
[spp-timestamp time=”08:05″] What are the advantages of blending wool with other fibres?
[spp-timestamp time=”09:43″] Current blending trends
[spp-timestamp time=”11:38″] Supply chain traceability
[spp-timestamp time=”14:47″] Trends in the supply chain
[spp-timestamp time=”15:42″] About Interwoollabs
[spp-timestamp time=”17:01″] Why it is important to measure wool in length and fineness


Terry Townsend Cotton Analytics interview at the Wool Academy Podcast with Elisabeth van Delden

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In this episode, cotton expert Dr Terry Townsend talks about the natural fibres industries in general. Terry gives brief introductions about cotton as well as other natural fibres. He points out why it is so important for natural fibres to connect and defend themselves against the synthetic fibres industry. Terry also expresses his high appreciation for farmers growing natural fibres. This episode is almost like a declaration of love towards farmers.  Terry also explains how some of the so-called fake facts about natural fibres exist and rectifies some of the allegations made. These include destroying the environment and using too much land. The cotton and wool industry can learn a lot from each other as the economic challenges continue for natural fibres in the future.


Connect with Terry Townsend here

Terry’s website Cotton Analytics

Terry’s LinkedIn profile


Key Timestamps

[spp-timestamp time=”01:42″] Introduction to Dr. Terry Townsend
[spp-timestamp time=”03:48″] Introduction to the cotton Industry
[spp-timestamp time=”06:20″] The relationship between wool and cotton
[spp-timestamp time=”10:12″] Defusing accusations that the natural fibre industries are destroying the environment
[spp-timestamp time=”24:32″] What cotton can learn from the wool industry
[spp-timestamp time=”29:00″] Overview of natural fibres
[spp-timestamp time=”32:40″] About the Discover Natural Fibres Initiative
[spp-timestamp time=”37:31″] How to connect with Terry Townsend
Philip Attard at Wool Academy Podcast episode 21

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In this episode wool grower and entrepreneur Philip Attard talks about the business he and his wife Alison created based out of their farm Gostwyck in Australia. Philip explains the different strategies he applied to create the Gostwyck Merino Wool brand to ensure a sustainable income for the business. One important aspect of Gostwyck Merino is traceability. This is key in a time and age where more and more consumer are eager to know where their wool is coming from. With the recently launched apparel label, Henry and Grace, Philip also gives insights into this new adventure of the Gostwyck Merino brand.


About Philip Attard

Philip took an interest in growing wool late in life.  After over 30 years in the computer industry, he and his wife Alison turned their attention to Gostwyck Farm, the wool they were growing and the management of the farm.  Over the past 17 years, Gostwyck has had many changes, notably the grazing management, animal welfare and wellbeing, and producing merino that is totally comfortable when worn next to the skin. Some of this merino is now used in the recently launched  maternity and baby wear brand  Henry and Grace.


Connect with Philip Attard here

Gostwyck Merino Website

Henry and Grace – Maternity and Baby Wear


Key Time Stamps

[spp-timestamp time=”00:49″]  About Philip Attard and his business

[spp-timestamp time=”03:16″]  The fascination about wool

[spp-timestamp time=”04:30″]  Different income streams

[spp-timestamp time=”05:19″]  Typical day at Gostwyck Merino

[spp-timestamp time=”07:12″]  About the Gostwyck farm and time controlled grazing

[spp-timestamp time=”10:30″]  How time controlled grazing management improved biodiversity

[spp-timestamp time=”13:23″]  The motivation to start the Gostwyck Merino wool brand

[spp-timestamp time=”18:16″]  What kind of brands were interested in Gostwyck Merino

[spp-timestamp time=”21:33″]  The benefits of having a website as a wool grower

[spp-timestamp time=”26:14″]   The motiavation behind staring baby and maternity wear label Henry and Grace


Wool Academy Podcast Episode 20 Dalena White from IWTO

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In this episode, Dalena White, Secretary General of the International Wool Textile Organisation (IWTO) introduces the services that the IWTO offers towards the wool industry. Dalena lays out the strategic focus areas the industry body is focusing on. Focus areas include scientific research in areas such as health and wellness as well as sustainability. In the discussion, Dalena also points out the importance of educating young professionals in order to win the best talent for the industry in the future.

As IWTO is getting ready to host its 86th annual Congress, Dalena shares some insights about the programme and speakers. Early bird ends on 16 March 2017.

In this episode, Dalena mentions Lesley Prior, Monica Ebert and Chris Wilcox all who have been guests on the Wool Academy Podcast. Listen to their stories here:

Lesley Prior

Monica Ebert

Chris Wilcox

About Dalena White

Dalena White is the Secretary General of the International Wool Textile Organisation (IWTO). IWTO is the recognized global authority for standards in the wool industry and has been representing the interests of the wool textile trade since 1930. IWTO is a member organisation and represents 60% of the total wool production pipeline. IWTO does not trade for profit.
Dalena has 20 years’ experience in textile manufacture and sourcing, working closely with retail. For the past eight years, she has been involved with brand development and product design in wool and finding sustainable solutions for designers wanting to work with wool in South Africa. Dalena moved to Brussels and the IWTO office in June 2016.


Connect with Dalena White here


IWTO Congress 2017

The latest Market Information 2016 statistics


Key Time Stamps

[spp-timestamp time=”03:01″] About Dalena White

[spp-timestamp time=”04:51″] About the International Wool Textile Organisation

[spp-timestamp time=”05:24″] The services IWTO offers

[spp-timestamp time=”07:20″] About the dedication that goes into the wool science research

[spp-timestamp time=”08:48″]  Wool textile education remains a priority

[spp-timestamp time=”10:39″] About the IWTO Congress 2017 in Harrogate

[spp-timestamp time=”12:23″] The speakers to be expected at the IWTO Congress

[spp-timestamp time=”14:25″]  The Young Professionals programme at IWTO and the IWTO Congress

[spp-timestamp time=”16:08″] Who should attend teh IWTO Congress

[spp-timestamp time=”17:30″] How to connect with Dalena at IWTO


Geoff Kingwill Wool Academy Podcast episode 018

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South African Wool Grower Geoff Kingwill, shares insights into what it is like to run sheep in the semi-desert of the Karoo. He explains how holistic management of sheep and land helps reverse desertification. Geoff also explains what all there is to achieve and gain when working together with all parts of the wool industry supply chain. Learn why there is never a typical day in the life of a wool grower, what the Geoff’s different income streams are and how nature is challenging him and his sheep.


About Geoff Kingwill

Geoff Kingwill is Chairman of the IWTO Sustainability Committee and serves on the Working Groups dealing with Animal Welfare and the Environmental Credentials of Wool. He runs a farm producing Merino sheep, Angora goats and beef cattle. Mr Kingwill is a past Chairman of both Cape Wools South Africa and the Western Cape branch of the National Wool Growers Association and is currently Vice Chairman of the board of  BKB, a Wool Broker Business.

Get in contact with Geoff Kingwill


Key Time Stamps

[spp-timestamp time=”01:00″] Introduction
[spp-timestamp time=”01:39″] About Geoff Kingwill
[spp-timestamp time=”02:22″] Why Geoff went into farming
[spp-timestamp time=”04:24″] About Geoff’s farm
[spp-timestamp time=”05:24″] What do sheep eat in the Karoo being a cold semi-desert?
[spp-timestamp time=”06:47″] What does a typical day for Geoff look like?
[spp-timestamp time=”08:52″] Income streams of Geoff’s farm
[spp-timestamp time=”11:14″] What are the challenges of the wool growing business
[spp-timestamp time=”13:17″] Geoff’s motivation to engage himself within the international wool industry
[spp-timestamp time=”15:25″] Benefits of connecting with different members of the supply chain.
[spp-timestamp time=”18:01″] About holistic management.
[spp-timestamp time=”22:53″] Wind turbines as an additional income stream
[spp-timestamp time=”24:40″] What can the wool industry do to support wool growers.


Chris Wilcox Wool Economics 101 Wool Academy Podcast

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All you need to understand how the wool market works

In this episode, Chris Wilcox who is the world’s leading analyst and commentator on the global wool industry, explains the different elements of the wool market. These include an overview of the main wool growing, manufacturing and consuming countries, wool’s market share compared to other fibres, wool prices, world sheep population and many more. Chris also shares latest insights on market trends and how the wool manufacturing market will shift in the next few years.


About Chris Wilcox

Chris Wilcox is the world’s leading analyst and commentator on the global wool industry. He has 25 years’ experience in conducting and guiding economic research, market intelligence analysis and strategic assessment of key issues in the global wool industry, in a career of over 35 years in Australian agribusiness. He is a widely recognised public speaker on the global wool industry, having given over 200 presentations at conferences and meetings around the world, including China, the USA, Italy, France, Uruguay and Germany.

Chris operates his own consultancy business, Poimena Analysis, and has a number of roles in the global wool industry, including: Executive Director of the National Council of Wool Selling Brokers of Australia; Chairman of the International Wool Textile Organisation’s Market Intelligence Committee; and a Board Director of the Australian Wool Testing Authority. He prepares the International Wool Textile Organisation’s annual Market Information statistics publication and also prepares the American Sheep Industries’ Wool Journal six times a year. Chris is Secretary and Analyst for the Australian Wool Production Forecasting Committee.

Connect with Chris Wilcox here


Twitter @poimena14

Twitter @woolbrokersaus

Woolbrokers Australia – here you can find wool industry analysis articles and news

IWTO – The International Wool Textile Organisation offers key statistics on the global wool industry

Key Timestamps

[spp-timestamp time=”01:06″] About Chris Wilcox

[spp-timestamp time=”03:57″] Overview of the wool market

[spp-timestamp time=”09:45″] Wool’s market share

[spp-timestamp time=”12:34″] What are the opportunities for wool to grow its market share?

[spp-timestamp time=”14:54″] Understanding the differences in wool prices

[spp-timestamp time=”21:13″] World sheep population

[spp-timestamp time=”25:28″] Farmers growing wool in numbers

[spp-timestamp time=”29:17″] What will be the shifts in wool manufacturing?

[spp-timestamp time=”33:00″] Wool market trends

[spp-timestamp time=”38:29″] How to connect with Chris Wilcox


Galina Witting Co-founder of Baabuk

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In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well.


About Galina Witting

Galina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.

Connect with Galina Witting here

Website Baabuk

Kickstarter Campaign

Baabuk on Facebook

Baabuk on Twitter

Baabuk on LinkedIn

Baabuk on Instagram

Baabuk on Pinterest

Key Timestamps

[spp-timestamp time=”01:08″] About the start-up Baabuk

[spp-timestamp time=”01:58″] How did the idea for Baabuk come about?

[spp-timestamp time=”03:53″] First production in Nepal

[spp-timestamp time=”05:37″] Sourcing of wool for Baabuk products

[spp-timestamp time=”06:55″] Baabuk’s number one challenge

[spp-timestamp time=”08:27″] Baabuk’s target group

[spp-timestamp time=”10:30″] Educating the consumer about wool

[spp-timestamp time=”12:09″] The importance of wool being a sustainable product

[spp-timestamp time=”13:44″] How the Kickstarter campaign helped Baabuk in several ways

[spp-timestamp time=”16:04″] How to sell shoes online

[spp-timestamp time=”17:50″] Baabuk’s social media strategy

[spp-timestamp time=”21:15″] Key learnings from starting Baabuk

[spp-timestamp time=”24:01″] How can the wool industry support companies like Baabuk