In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well.
About Galina Witting
Galina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.
Connect with Galina Witting here
[01:08] About the start-up Baabuk
[01:58] How did the idea for Baabuk come about?
[03:53] First production in Nepal
[05:37] Sourcing of wool for Baabuk products
[06:55] Baabuk’s number one challenge
[08:27] Baabuk’s target group
[10:30] Educating the consumer about wool
[12:09] The importance of wool being a sustainable product
[13:44] How the Kickstarter campaign helped Baabuk in several ways
[16:04] How to sell shoes online
[17:50] Baabuk’s social media strategy
[21:15] Key learnings from starting Baabuk
[24:01] How can the wool industry support companies like Baabuk