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#012: Galina Witting about wool shoe startup Baabuk

Galina Witting Co-founder of Baabuk

In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different aspects of her business including sourcing, e-commerce and social media. Baabuk also launched with the support of a Kickstarter Campaign which she explains in this episode as well.

 

About Galina Witting

Galina graduated from HEC Lausanne, Business school of Switzerland. For several years she worked for a multination company in Switzerland and abroad acquiring strong project management and marketing skills. At Baabuk she takes care in particular of the marketing and communication, sales, new product development, and administration.

Connect with Galina Witting here

Website Baabuk

Kickstarter Campaign

Baabuk on Facebook

Baabuk on Twitter

Baabuk on LinkedIn

Baabuk on Instagram

Baabuk on Pinterest

Key Timestamps

[01:08] About the start-up Baabuk

[01:58] How did the idea for Baabuk come about?

[03:53] First production in Nepal

[05:37] Sourcing of wool for Baabuk products

[06:55] Baabuk’s number one challenge

[08:27] Baabuk’s target group

[10:30] Educating the consumer about wool

[12:09] The importance of wool being a sustainable product

[13:44] How the Kickstarter campaign helped Baabuk in several ways

[16:04] How to sell shoes online

[17:50] Baabuk’s social media¬†strategy

[21:15] Key learnings from starting Baabuk

[24:01] How can the wool industry support companies like Baabuk

 

 

 

 

 

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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