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#021: Philip Attard About Creating the Gostwyck Merino Brand

Philip Attard at Wool Academy Podcast episode 21

In this episode wool grower and entrepreneur Philip Attard talks about the business he and his wife Alison created based out of their farm Gostwyck in Australia. Philip explains the different strategies he applied to create the Gostwyck Merino Wool brand to ensure a sustainable income for the business. One important aspect of Gostwyck Merino is traceability. This is key in a time and age where more and more consumer are eager to know where their wool is coming from. With the recently launched apparel label, Henry and Grace, Philip also gives insights into this new adventure of the Gostwyck Merino brand.

 

About Philip Attard

Philip took an interest in growing wool late in life.  After over 30 years in the computer industry, he and his wife Alison turned their attention to Gostwyck Farm, the wool they were growing and the management of the farm.  Over the past 17 years, Gostwyck has had many changes, notably the grazing management, animal welfare and wellbeing, and producing merino that is totally comfortable when worn next to the skin. Some of this merino is now used in the recently launched  maternity and baby wear brand  Henry and Grace.

 

Connect with Philip Attard here

Gostwyck Merino Website

Henry and Grace – Maternity and Baby Wear

 

Key Time Stamps

[00:49]  About Philip Attard and his business

[03:16]  The fascination about wool

[04:30]  Different income streams

[05:19]  Typical day at Gostwyck Merino

[07:12]  About the Gostwyck farm and time controlled grazing

[10:30]  How time controlled grazing management improved biodiversity

[13:23]  The motivation to start the Gostwyck Merino wool brand

[18:16]  What kind of brands were interested in Gostwyck Merino

[21:33]  The benefits of having a website as a wool grower

[26:14]   The motiavation behind staring baby and maternity wear label Henry and Grace

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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