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#035: Michael Jackson from AWTA talks about wool testing

Michael Jackson AWTA guest at Wool Academy Podcast 035
Michael Jackson is the Managing Director of AWTA, the Australian Wool Testing Authority. In this Wool Academy Podcast Michael explains how wool testing works. In particular he explains what wool tests are applied to each bale of wool and what the benefits are for the wool grower as well as the buyer. Michael also talks about why the wool industry testing standards are unique compared to other fibres and how new test standards get created to meet today’s consumer expectations.

About Michael Jackson

Michael Jackson is a member of the Executive Committee of the International Wool Textile Organisation (IWTO), which is an international body representing the interests of the world’s wool textile trade and industry. On behalf of the industry and its members, IWTO standardises trading instruments; facilitates marketing; lobbies to protect the interests of wool industry; and provides a network to the industry worldwide.  He is also the Chairman of IWTO’s Contracts & Specifications Committee.

He has been with the Australian Wool Testing Authority Ltd since 1987 and became the Managing Director in 2001.

Michael has a Bachelor of Science in Wool Technology (First Class Honours) Degree from the University of New South Wales and Post-Graduate Diploma in Business Management at the University of Queensland.

Connect with Michael Jackson here

Website of the Australian Wool Testing Authority (AWTA)
Wool Wise – the website for the Australian wool education trust
Video about wool testing
More information about the Wool Handlemeter
AWTA’s Twitter account

Key Time Stamps

[01:27] About Michael Jackson
[03:02] About the Australian Wool Testing Authority (AWTA)
[05:03] About Wool testing at AWTA
[06:32] Overview of the different tests performed on wool
[07:42] Time it takes to perform wool tests
[10:56] How are test results used within the supply chain
[13:39] What are round trial tests?
[15:37] Why the test standards of the wool industry are unique
[20:23] About the wool comfort meter
[25:22] How to connect with AWTA

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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