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#079: Jo-Anne Bester about wool auctioneering

Jo-Anne Bester

Jo-Anne Bester is the first and so far only female wool auctioneer in South Africa. In this episode, Jo-Anne talks about how the South African wool auction actually works and what it takes to work in the auction room.


About Jo-Anne Bester

Jo-Anne Bester is the daughter of Eric Naude, one of the two breeders of the well-known Geelbek elite Merino stud. Having been raised on a sheep farm, she developed a keen interest in agricultural activities.
Jo-Anne then went on to pursue her studies in agriculture at the Grootfontein Agricultural College outside Middelburg, which specializes in small stock management and offers an exceptional course on Merino’s. She received the prestigious award of Junior Merino Judge of the year in 2014 upon completing her diploma.
Jo-Anne now works for BKB and is the first woman auctioneer in the fibre industry for both wool and mohair in South African history. She is also a qualified Senior Merino Judge and advisor.
She is also an equestrian and achieved SA colours for Saddle Seat Equitation, representing SA against the USA in 2010 and 2011.


Connect with Jo-Anne Bester

BKB website

Read about Jo-Anne in the IWTO Wool Issue

Key Time Stamps

[01:08] About Jo-Anne Bester

[01:31] A typical week of Jo-Anne

[02:26] How Jo-Anne became an auctioneer

[03:42] About wool auctions

[06:59] About the wool auction bidding system

[13:15] How Jo-Anne prepares for an auction

[14:28] How the value gets valued before auction

[16:15] How Jo-Anne started auctioning

[17:50] Working in a predominately male environment

[19:50] What it was like growing up on a sheep farm

[22:38] Recommendations for other young people into the wool industry


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About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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