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#092: Dave Maslen about giving consumers a great wool experience

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Dave Maslen
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Dave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave  is also an expert when it comes to understanding the passionate wool consumer and what it takes to turn first-time wool customers into raving fans.

About Dave Maslen

Dave Maslen is the Global Partnerships Manager at the New Zealand Merino Company. This involves taking primary responsibility for NZM’s key international relationships with its retail brand partners and supply chain partners. He is responsible for NZM’s marketing activities, maintenance and growth of existing business, development of new business, supply chain and contract management, strategic growth initiatives, research and development, and sustainability, traceability and ethical production. Dave has a background in environmental science and sustainable land management, and is engaged globally with a broad range of agencies focused on sustainability.

Connect with Dave Maslen here

The New Zealand Merino Company website

The ZQ Merino accreditation programme

NZM on Facebook and Twitter

ZQ Merino on Facebook

ZQ Merino Fibre Factsheet

 

Key Time Stamps

[01:49] About Dave Maslen and New Zealand Merino
[04:57] The customers of New Zealand Merino
[06:07] Income Streams at New Zealand Merino
[06:44] The benefits of working with New Zealand Merino
[10:35] About the ZQ Merino Program
[13:36] New Zealand Merino’s research on sustainability
[21:08] How long does it take for wool to biodegrade
[23:42] Biodiversity research with sheep
[27:25] Wool LCA
[30:01] The passion about wool by consumers
[32:25] New Zealand Merino’s collaboration with Stanford University
[36:53] Dave Maslen’s most favourite experience in the wool industry

Other episodes you may enjoy as well

#049 Dr. Beverley Henry about Wool Life Cycle Assessment
#075 Ingun Klepp on how consumer research reveals new business opportunities for wool Edit
#076 Stephen Wiedemann about Wool Life Cycle Assessment

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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