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Posts by Elisabeth van Delden

#094 Cobus Oosthuizen puts wool to test during a 250 km desert race

Cobus Osthuizen

Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable,…

#093: Francesco Botto Poala takes us behind the scenes of Reda 1865

Francesco Botto Reda and Rewoolution

Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare…

#092: Dave Maslen about giving consumers a great wool experience

Dave Maslen

Dave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave  is also an expert when it comes to…

#091: Ben Watts about how automation is helping wool growers on farm

Ben Watts from Bralca at Wool Academy Podcast 055 1200x630

Ben Watts is a wool grower based in Australia who is using automation technology to help him run is farm more efficiently and more effectively. Drones, RFID tags or automated scales all help Ben look after his sheep, the farm, ensure the health of his stock and improve is production and therefore his overall business.…

#090 Derelee Potroz-Smith is turning wool into gold with Woolchemy

Derelee Potroz-Smith Woolchemy on the Wool Academy Podcast

Derelee Potroz-Smith is the CEO and Co-founder of Woolchemy based in New Zealand. Woolchemy processes wool with its innovative neweZorb treatment to make it super-absorbent. In this Wool Academy podcast, Derelee tells the story of how she and her mother came up with the idea for Woolchemy and how she developed the business over the past 10 years.…

#089 Evan Helle about his sheep to shelf brand Duckworth

Evan Helle from Durckworth on the Wool Academy Podcast

Evan Helle is a fourth generation sheep rancher and co-founder of the merino wool retail brand Duckworth. In this episode, Evan shares the story of his family, the family ranch and the decision to add more value to their wool by starting an apparel business. He shares insights into the benefits and hurdles of running…

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#088 John Roberts about the Woolmark Resource Centre

John Roberts from The Woolmark Company at the Wool Academy Podcast

John Roberts is the General Manager Eastern Hemisphere of the Woolmark Company – Australian Wool Innovation. IN his position he leads the Asian Woolmark offices as well as the Woolmark Resource Centre. In this interview, John Roberts shares insights into the Asian wool consumer and manufacturing markets. John also explains the concept and goal of…

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#087 Gerhard Schoppel about the premium wool hand knitting yarn business

Gerhard Schoppel from Schoppel Wolle at Wool Academy Podcast

Gerhard Schoppel is the owner and creative mind behind the premium hand knitting yarn Schoppel Wolle. In this episode he talks about the hand knitting business and why he decided to go premium. Gerhard also shares the journey he went through to source his wool only from Patagonia in Argentina and to have his products…

#086: Peter Morgan about the Australian Wool Export Industry

Peter Morgan Wool Academy Podcast Guest

Peter Morgan is the Executive Director of the Australian Council of Wool Exporters & Processors and of the Private Treaty Wool Merchants of Australia. In this episode, Peter gives insights into the Australian wool export industry and shares stories from his life long career and achievements for the overall good of the wool industry. About Peter Morgan…

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#085 Rita Haselwander and Rasa Staneviciene from Garlita about flat wool knitting manufacturing

Rita and Rasa from Garlita on the Wool Academy Podcast

Garlita is a flat knitting company based in Lithuania with a vast experience in knitting wool garments. Together with their father, twin sisters Rita Haselwander and Rasa Stanevičienė have lead the company to success. The plant runs 24/7 and produces 1000 flat knitted pieces per week. In this episode Rita and Rasa explain the nature of their…