Entries by Elisabeth van Delden

#017: Angus Ireland about the latest wool research

Click on the button to load the content from player.captivate.fm. Load content Research insights on how wool helps improve eczema In this episode, Angus Ireland from the Woolmark Company,  speaks about the latest research happening in the area of health and wellness as well as wool’s environmental credentials. Angus talks about how super fine wool […]

#014: Monica Ebert on how to advance your career through the IWTO Young Professionals program

Click on the button to load the content from player.captivate.fm. Load content In this episode, Monica Ebert shares insights about her experience with the IWTO Young Professionals program and how it has helped her career including finding her current job role as Market Developer Manager at NZ Merino. As a young wool industry professional, Monica […]

#013: Malcolm Campbell about how textile education is crucial for the future of the wool industry

Click on the button to load the content from player.captivate.fm. Load content In this episode Weaver, Entrepreneur and Author Malcolm Campbell talks about his book series project called Malcolm the Weaver. Through his books Malcolm educates 4 to 8 year old children about the art of colour and the craft of textiles. Malcolm points out […]

#012: Galina Witting about wool shoe startup Baabuk

Click on the button to load the content from player.captivate.fm. Load content In this episode, Galina Witting, co-founder of Baabuk, talks about how she and her husband came up with the idea for their wool shoe label Baabuk. Galina shares the key challenges and learnings she had at Baabuk and how she manages the different […]

#011: Roy Kettlewell explains how finishing processes bring out the best in wool

Click on the button to load the content from player.captivate.fm. Load content In this episode, wool specialist Roy Kettlewell explains the different wool finishing processes, relevant wool product tests and shares his insights about why wool succeeds in the sports, casual and baby wear markets. About Roy Kettlewell Roy started his career 43 years ago […]

#010: Rob Langtry on social media for the wool industry

Click on the button to load the content from player.captivate.fm. Load content In this episode Marketing and Communications strategist, Rob Langtry, gives recommendations on how to approach social media as a business within the wool supply chain. Rob also gives advice on how to find the resources to do marketing and communications for one’s business and […]

#009: Rob Langtry on strategic communications

Click on the button to load the content from player.captivate.fm. Load content In this episode Marketing and Communications strategist, Rob Langtry, explains how today’s communication environment has changed dramatically and how wool industry businesses along the whole supply chain can successfully communicate the story of wool. Rob explains why it is important to no longer […]

#008: Chris Tattersall about selling a better night’s sleep with wool

Click on the button to load the content from player.captivate.fm. Load content In this episode, Managing Director of the Wool Room, Chris Tattersall talks about selling wool by delivering a better night’s sleep. Chris gives insights on the importance of the trend on health and wellbeing among consumers and how to address consumer’s concerns and barriers of […]