Entries by

#010: Rob Langtry on social media for the wool industry

Click on the button to load the content from player.captivate.fm. Load content In this episode Marketing and Communications strategist, Rob Langtry, gives recommendations on how to approach social media as a business within the wool supply chain. Rob also gives advice on how to find the resources to do marketing and communications for one’s business and […]

#009: Rob Langtry on strategic communications

Click on the button to load the content from player.captivate.fm. Load content In this episode Marketing and Communications strategist, Rob Langtry, explains how today’s communication environment has changed dramatically and how wool industry businesses along the whole supply chain can successfully communicate the story of wool. Rob explains why it is important to no longer […]

#003: Tone Skardal Tobiasson talks about wool’s opportunities in the quest against fast fashion

Click on the button to load the content from player.captivate.fm. Load content Design Destined for Trash vs. Wonderful to Wear – Journalist Tone Skardal Tobiasson is demystifying fast fashion and highlights the opportunities designers have when talking about the fibres they use such as wool. About Tone Skardal Tobiasson Tone Skårdal Tobiasson is a seasoned journalist, […]

#002: UK wool grower Lesley Prior talks about the success she achieved through engagement along the supply chain

Click on the button to load the content from player.captivate.fm. Load content UK based wool grower Lesley Prior of the sheep property Bowmont near Devon gives insights on how she created a successful wool operation with different sources of income streams through engagement along the supply chain. About Lesley Prior from Tellenby Merino Lesley Prior is […]