#111 Lean methodologies and the minimum viable product – our approach to starting Flock Wool

Click on the button to load the content from player.captivate.fm.

Load content

In this video, you can listen to Evan Thomsen and Elisabeth van Delden from Flock Wool talk about how they applied the lean methodologies and the concept of a minimum viable product to their wool trading business Flock Wool based out of Albanian.

 

Watch the discussion on video by clicking below. Alternatively, you can listen to the podcast on the podcast player above or on apple podcast or stitcher.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

 

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

#110 First Wool Collection

Click on the button to load the content from player.captivate.fm.

Load content

In this Wool Academy Podcast Episode, you will learn how the Flock Wool Team collected its first container of Albanian wool. Evan Thomsen, CEO of Flock Wool and Elisabeth van Delden discuss the events as and how they happened.

 

Watch the discussion on video by clicking below. Alternatively, you can listen to the podcast on the podcast player above or on apple podcast or stitcher.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

 

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

#109 Albanian Sheep and Wool

Click on the button to load the content from player.captivate.fm.

Load content

 

This podcast episode is all about getting to know Albanian Sheep and their wool. Evan Thomsen and Elisabeth van Delden from Flock Wool talk about the different Albanian sheep breeds and the different wool qualities.

 

Watch the discussion on video by clicking below. Alternatively, you can listen to the podcast on the podcast player above or on apple podcast or stitcher.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

Why we all need to promote wool

Ever since I was working in the wool industry while at the IWTO as well as working as a consultant, I heard wool industry members say again and again that ‘we need to promote wool more’ or ‘we have failed to promote wool more’.

We need to promote wool more – who is we?

It was never made clear who this “WE” to promote wool more was in particular, but clearly there was an expectation that it had to be done by someone.  This call for more promotion was expressed in working groups as well as in a huge number of presentations held throughout the many IWTO Congresses I attended. If you listen to some of the presentations of the digital IWTO Congress 2020, you can even find this call for action again and again expressed by the speakers.

Why are we not promoting wool enough?

Of course, as a communications and marketing professional, I could not agree more. Obviously to me, communicating regularly and clearly about wool is of utmost importance. However, this repeated call to action left me wondering, why do we keep saying that we need to promote wool more but clearly nobody is doing enough of it, otherwise this claim would eventually become obsolete? If it is clear what needs to be done, why isn’t anybody doing anything about it?

Don’t get me wrong, I think many wool industry organisations around the world are doing a great job of promoting wool. Woolmark, IWTO, American Wool, British Wool just to name a few. Also, many growers, manufacturing companies and brands are active in promoting wool and are doing a fantastic job (in my humble opinion).

But despite all of this communications, the claim persists that we need to do more to promote wool.

So I am beginning to wonder. Could it be that the expression ‘We need to promote wool more’ is similar to the expression of ‘I need to do more sports’ or ‘I need to go on a diet’? Is it a matter of wanting a certain outcome but not really wanting to put in all the effort, time and money? Truth be told, communicating (or promoting something) does take some effort of defining a strategy and implementing it effectively. Are we not willing to put in the work?

An alternative reason why we are not doing more to promote wool could be that we remember the good old times. Have we not yet fully accepted the change of time and still vividly remember the times where we had the International Wool Secretariat with huge advertising budgets promoting wool through adverts in fashion magazines, billboards and tv? Do we still hold the expectation that our wool industry bodies are responsible for promoting our fibre? Are we putting the responsibility only in their shoes? If that were the case then we again don’t seem to be willing to put in the effort needed as our industry bodies are notoriously understaffed and underbudgeted to get the job done to meet our high expectations.

Everybody needs to promote wool

But even if we were to fund our industry bodies more generously, times have changed. What I mean by that is that promotion and communications are done in a very different way today compared to what it used to be. In the world we live in today, every one of us needs to communicate about wool, it is everyone’s job.

Communications guru Gary Vaynerchuk came up with the message that  ‘Every business today is a media company besides being the business or product they are specialised in’. We no longer need printing press, large billboards or gatekeepers such as journalists or newspapers to get our message out there. With the internet and the different social media platforms that exist, we operate in a world where it has never been easier and cheaper for each and every one of us to communicate about wool and about our industry. The only challenge remains: We need to do it.

There are already many wonderful examples out there of businesses who are promoting our fibre and our industry online.

Just like the sporting equipment and the diet plans are available, so are the tools to promote our beautiful wool fibre. Every each and one of us is accountable for putting in the effort to reach our collective goal of making our fibre better known.

#108 About the Albanian Wool Industry

Click on the button to load the content from player.captivate.fm.

Load content

In this interview, Flock Wool CEO Evan Thomsen gives insights about the Albanian wool industry. We discuss reasons why the Albanian wool industry got dismantled 30 years ago, why it never got back on its feet and what the situation is today.

 

Watch the interview with Evan Thomsen on video by clicking below. Alternatively, you can listen to the podcast on the podcast player above or on apple podcast or stitcher.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

#107 How Covid-19 challenges also a wool start up

Click on the button to load the content from player.captivate.fm.

Load content

In this interview, Flock Wool CEO Evan Thomsen talks about how the Covid-19 pandemic has affected the company’s operations in getting the company up and running to collect its first wool. Gain insights on how to stay flexible in business during uncertain times.

 

Watch the interview with Evan Thomsen on video by clicking below. Alternatively, you can listen to the podcast on the podcast player above or on apple podcast or stitcher.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

#106 Who is Flock Wool?

Click on the button to load the content from player.captivate.fm.

Load content

 

In this interview, CEO of Flock Wool, Evan Thomsen, shares the story of how he developed the idea for an Albanian Wool Trading company. You will learn how Evan and his wife Tyanna set out to find the right team, develop the business strategy, and start a new business in Albania trading wool.

Watch the full interview on video below or listen to the audio file with the link above or via your preferred podcast provider.

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

Background Season 2

After being on a break for around 1,5 years, the Wool Academy Podcast is back with its Season 2 episodes. The focus of the podcast remains the same – learning from wool industry experts and telling the beautiful stories wool has to tell. However, a few things have also changed as well. In January 2020, I joined an Albanian Wool Trading Company called Flock Wool. In many of the season 2 episodes, you will, therefore, be invited to join the Flock Wool journey as we learn how to start and develop a little wool trading company in Albania. You will be hearing discussions between Evan Thomsen and myself as we discuss different aspects of the Flock Wool business. On this journey, I will also speak to other people in the industry trying to set up similar ventures. One more new feature, all interviews are recorded by video, so you can now not only listen on the go as usual but also watch if you feel like it. I hope you enjoy season 2 of the Wool Academy Podcast.

About Flock Wool

Founded in 2019, Flock Wool Trading Company is an international wool export company headquartered in Dalton, Georgia, USA, with an operational HQ in southern Albania. The Flock Wool team is located in Albania, Germany, and the US in order to best serve its customers. All of the company’s wool is 100% sourced from Albania.

 

How to connect with Evan Thomsen

Website: https://flockwool.com/

 

Other episodes you may want to check out

Mark Ferguson NextGenAgriMark Ferguson
Lesley PriorLesley Prior
IinouiioIinouiio
Coarse wool product applicationsTone Skardal Tobiasson

 

 

#105 Ralf Kunert from Naturamus about Organic Lanolin

Click on the button to load the content from player.captivate.fm.

Load content

 

Ralf Kunert from Naturamus explains how he managed to source organic lanolin, a product that did not exist before in the market, through cross-industry collaboration.

About Naturamus

Ralf Kunert is the Managing Director at Naturamus. The company specializes in sourcing natural organic raw materials such as lanolin. Naturamus is part of WALA, a German-based company in the natural cosmetics and pharmaceutical industry founded in 1935.

Connect with Naturamus here

Naturamus website: https://www.naturamus.de/

Fuhrmann website: https://fuhrmann-argentina.com/

The Schneider Group website: https://www.gschneider.com/

 

Watch the Interview on YouTube

This interview with Ralf Kunert was recorded on video and you can watch it here if you prefer it to just listening:

YouTube

By loading the video, you agree to YouTube's privacy policy.
Learn more

Load video

 

Episodes mentioned in this episode

#80 Giovanni and Marco Schneider about building a global wool processing business

#45 Willy Gallia about growing organic wool in the wilderness of patagonia

Monica Ebert Core Merino

#104 Monica Ebert about the outdoor apparel brand Core Merino

Click on the button to load the content from player.captivate.fm.

Load content

Monica Ebert is the International Brand Development Manager at BKB in South Africa. Part of Monica’s work portfolio is the company’s outdoor apparel brand Core Merino. In this episode, Monica talks about the opportunities and challenges of marketing a South African merino wool product.

About Monica Ebert

Monica Ebert is the International Brand Development Manager at BKB in South Africa. Her responsibilities include managing the companies clothing line Core Merino. Monica joined BKB in March of 2018 after living and working in the wool industry in New Zealand and the United States.

Monica’s passion for the wool industry stems from her lifelong involvement in the sheep industry having been born into a small purebred sheep operation in Kansas, USA. She received her Bachelor’s degrees in Apparel Design and Apparel Marketing from Kansas State University and completed her Master’s degree at Angelo State University where she focused her research efforts on sheep and wool production and apparel product development concentrating on the processing and manufacturing of wool into activewear garments. Through her research and the development of a supply chain entirely within the United States textile industry, she gained unique insights of the wool supply chain from “sheep to shop”.

Connect with Monica Ebert here

Core Merino website

BKB website

Core Merino on Facebook and Instagram

Other episodes you may enjoy

#001: Rikki Beier talks about her wool baby wear start-up Ikki Small But Brave

#005: Mac Bishop shares his insights about starting Wool & Prince

#014: Monica Ebert on how to advance your career through the IWTO Young Professionals program

#021: Philip Attard About Creating the Gostwyck Merino Brand

#026: Debbie Luffman shares Finisterre’s unique wool story

#046: Janne Strommen about wool’s important role at Devold of Norway

#047: Nick Armentrout about the all American wool supply chain at Ramblers Way

#050: Claudia Weiss about Don Baez Eco Chic

#052: Gaspard Tiné-Berès about founding Lasso Shoes successfully

#053: Isak Staats about how to efficiently handle 32 million kg of wool per year

#073: Tove Grane about her label We Norwegians

#077: Wolf Edmayr about the current situation of the South African wool industry

#084: Lorents Tvedt about the knitwear brand Dale of Norway

Yvar Monasch Best Wool Carpets

#103 Yvar Monasch about Best Wool Carpets

Click on the button to load the content from player.captivate.fm.

Load content

Yvar Monasch is the Managing Director at Best Wool Carpets, a company based in the Netherlands. In this interview, Yvar shares insights about the tufting carpet industry and about Best Wool Carpets. As the company’s name already conveys, Best Wool Carpets is an advocate for wool and is constantly trying to find new ways to communicate the wool message.

About Yvar Monasch

Born (1970) and raised in The Netherlands Yvar has always been interested in the sales and production side of business.
During his study of general economics at the University of Amsterdam Yvar got in charge of a piano store on one of the canals in Amsterdam.
Yvar joined Best Wool Carpets in 1998, doing a management buyout in 2000 and since then running it together with a highly engaged team.
It is an everyday dedication trying to do things differently than others and to exceed expectations.
The three core values of Yvar are:
• Always deliver on one’s promise
• If you think you know; ask and if you know; act
• All the success and all the failures are a team effort

 

Connect with Yvar Monasch here

Website of Best Wool Carpets

Best Wool Carpets on Facebook and LinkedIn

 

Similar Episodes you may enjoy

#040 Lorna tells the wool story successfully at Alternative Flooring

#041 Graham Ormondoryd on how wool improves indoor air quality

#057 Andrew Cuccurullo is repositioning the Waverley Mills wool blanket

#082 Jacob Long about re-launching American Woolen

#098 Gudrun Rógvadóttir about the Faroe Islands wool label Gudrun and Gudrun