Cobus Osthuizen


Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert.

Cobus talked about his experience with wool at the last IWTO Wool Round Table in South Africa. This episode is a live recording from the event. Listen to the amazing story of how Cobus ran for 6 days through the South African desert with temperatures of 42-52 degrees Celcius to test wool’s marketing claims.

About Cobus Oosthuizen

Dr. Oosthuizen is passionate about change…”that moment when you discover something and you know you can never go back to the way things use to be.” It is his drive and passion to see everyone have moments like these, leading them to more productive, effective, healthy and purposeful lives.” As the founder of LifeXchange and owner of LifeXchange Solutions, Cobus and his incredible team of experts are leading both communities, schools, and churches as well as small, medium and large business and corporate clients into effective mentoring and change management processes!

Cobus is married, has an 8-year-old daughter, lives in Cape Town and is always ready to show you that you are more capable than what you could ever imagine!

Connect with Cobus Oosthuizen here

LifeXchange website

LifeXchange Facebook

The T-Shirt Cobus wore was from Core Merino

Cobus was sponsored by Cape Wools, Core Merino and NWGA


Similar podcast episodes

#038: Francesco Botto Poala from Rewoolution

#039: David Michell from IO Merino

#046: Janne Strommen from Devold of Norway

#068 Chad North about launching a wool kerchief

#084 Lorents Tvedt about the knitwear brand Dale of Norway

Francesco Botto Reda and Rewoolution
Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this kind of level of transparency and responsibility.
Listeners will also gain insights on the challenges of founding the sportsbrand Rewoolution and the brand’s social media activities.

About Francesco Botto Poala

Born in Biella in 1964, after completing school education in Italy, Francesco Botto Poala starts building his 360° experience, both at home and abroad. Francesco works in London for a fabrics wholesale and for a short period also for a mill in Scotland, then for a garment manufacturer in Italy and after this experience, he joins Reda the family company in textile since 1865.

Francesco was appointed for 4 years as a Sales Manager for Japan, Korea, Taiwan, Hong Kong, Singapore, and around 1989 he got his first experience with wool working for 3 months for the Australian Wool Corporation, and after buying wool for several years in 1993 the company bought the first of the 3 farms in New Zealand. This gave Francesco the opportunity to get experience also in the farming side and in classing wool. Since 1990 he started to get a lot of knowledge of the business in all its different facets, and in particular, he was more and more involved in the mill’s production process and the related technical aspects. Francesco was responsible for raw material supply and right after he was in charge of the farms in New Zealand.  But, it is in the year 2000, that he became the mill’s COO.

Francesco is also a board member of different companies and President of the spinning mill CB Spa and a combing mill Pettinatura lane Romagnano Sesia Spa.

Connect with Francesco Botto Poala here

Reda 1865 website

Key Time Stamps

[spp-timestamp time=”02:24″] About Francesco Botto Poala and Reda 1865
[spp-timestamp time=”07:57″] Change and innovation is important for success
[spp-timestamp time=”08:17″] Learnings from the Reda’s ventures into farming
 [spp-timestamp time=”11:31″] About Reda 1865
[spp-timestamp time=”12:58″] About Rewoolution and Reda active
[spp-timestamp time=”16:36″] Francesco explains compact spinning
[spp-timestamp time=”18:30″] The importance of traceability for Reda 1865
[spp-timestamp time=”19:07″] Being vertically integrated makes traceability easier
[spp-timestamp time=”20:53″] About the certification EMAS
[spp-timestamp time=”23:56″] About the beginnings of starting Rewoolution
[spp-timestamp time=”26:16″] Social Media engagement of Rewoolution
[spp-timestamp time=”28:59″] Francesco’s best moment during his career in the wool industry
[spp-timestamp time=”30:39″] How to connect with Reda and Rewoolution

Similar episodes you may enjoy as well

#039 David Michell on building synergies by running two different wool businesses

#057 Andrew Cuccurullo is repositioning the Waverley Mills wool blanket

#066 Morten Dilling about selling wool underwear online

#080 Giovanni and Marco Schneider about building a global wool processing business

#081 Osman Kilic about the hand knitting industry

#082 Jacob Long about re-launching American Woolen

Dave Maslen

Dave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave  is also an expert when it comes to understanding the passionate wool consumer and what it takes to turn first-time wool customers into raving fans.

About Dave Maslen

Dave Maslen is the Global Partnerships Manager at the New Zealand Merino Company. This involves taking primary responsibility for NZM’s key international relationships with its retail brand partners and supply chain partners. He is responsible for NZM’s marketing activities, maintenance and growth of existing business, development of new business, supply chain and contract management, strategic growth initiatives, research and development, and sustainability, traceability and ethical production. Dave has a background in environmental science and sustainable land management, and is engaged globally with a broad range of agencies focused on sustainability.

Connect with Dave Maslen here

The New Zealand Merino Company website

The ZQ Merino accreditation programme

NZM on Facebook and Twitter

ZQ Merino on Facebook

ZQ Merino Fibre Factsheet


Key Time Stamps

[spp-timestamp time=”01:49″] About Dave Maslen and New Zealand Merino
[spp-timestamp time=”04:57″] The customers of New Zealand Merino
[spp-timestamp time=”06:07″] Income Streams at New Zealand Merino
[spp-timestamp time=”06:44″] The benefits of working with New Zealand Merino
[spp-timestamp time=”10:35″] About the ZQ Merino Program
[spp-timestamp time=”13:36″] New Zealand Merino’s research on sustainability
[spp-timestamp time=”21:08″] How long does it take for wool to biodegrade
[spp-timestamp time=”23:42″] Biodiversity research with sheep
[spp-timestamp time=”27:25″] Wool LCA
[spp-timestamp time=”30:01″] The passion about wool by consumers
[spp-timestamp time=”32:25″] New Zealand Merino’s collaboration with Stanford University
[spp-timestamp time=”36:53″] Dave Maslen’s most favourite experience in the wool industry

Other episodes you may enjoy as well

#049 Dr. Beverley Henry about Wool Life Cycle Assessment
#075 Ingun Klepp on how consumer research reveals new business opportunities for wool Edit
#076 Stephen Wiedemann about Wool Life Cycle Assessment
Ben Watts from Bralca at Wool Academy Podcast 055 1200x630

Ben Watts is a wool grower based in Australia who is using automation technology to help him run is farm more efficiently and more effectively. Drones, RFID tags or automated scales all help Ben look after his sheep, the farm, ensure the health of his stock and improve is production and therefore his overall business. Ben explains in this episodes how the different technologies work and how they aid wool growers, sheep and consumers. As Ben saw so much success with the new types of technologies he also started his own consulting and training company, Bralca, to assist other wool growers achieve the same goals. Listen to the fascinating world of automation on farm.

About Ben Watts

Ben has been working in the merino industry over the past 25 years, in this time ben has managed sheep farms for corporate business’ up until 2005 when he and his wife Fiona purchased their second farm and began to focus on utilizing automation.

In this time Ben has developed commercial applications for a number of technologies to better utilize skilled labour by reducing repetitive tasks, providing meaningful live information and identifying individual animals within large commercial flocks.

Traditionally data collection has been based on manual processes to collect mob based information. Utilising individual electronic ID, Ben uses remote data collection for live monitoring of animal body weights, matching ewes to lambs and recording animal treatments.

In the past two years, Ben has incorporated the use of Drones to track stock, monitor water and measure pasture growth. This has provided a new level of automated monitoring to assist in management.

Connect with Ben Watts from Bralca

Bralca website

Ben Watts LinkedIn profile

Key Time Stamps

[spp-timestamp time=”01:44″] About Ben Watts

[spp-timestamp time=”02:30″] About Ben’s farm

[spp-timestamp time=”04:54″] The three income streams of Ben’s business

[spp-timestamp time=”06:50″] How drones can help in day to day tasks on farm

[spp-timestamp time=”09:44″] Walk-over scales

[spp-timestamp time=”13:29″] Improved animal welfare through technology

[spp-timestamp time=”15:20″] How to get more out of ear tags

[spp-timestamp time=”17:45″] What is the return of investment

[spp-timestamp time=”21:21″] How much knowledge is needed to run the technology

[spp-timestamp time=”23:16″] Options for training and learning

[spp-timestamp time=”24:18″] How can the available data inform retail?

[spp-timestamp time=”26:20″] What are the current challenges that exist?

[spp-timestamp time=”27:45″] What will wool growing look like in the next 5 to 10 years?

[spp-timestamp time=”30:29″] How can technology help the environment?

[spp-timestamp time=”32:48″] How to connect with Ben Watts and his business Bralca


Similar podcast episodes

#037: Richard Halliday explains how a merino stud operation works

#042: Don MacDonald about growing wool in the Australian Outback

#025: Jen Hunter is educating consumers by giving them the real farm experience

#021: Philip Attard about creating the Gostwyck Merino Brand

#018: Geoff Kingwill about wool growing in the semi-desert

#058: Chantel McAlister tells the truth about wool

Derelee Potroz-Smith Woolchemy on the Wool Academy Podcast

Derelee Potroz-Smith is the CEO and Co-founder of Woolchemy based in New Zealand. Woolchemy processes wool with its innovative neweZorb treatment to make it super-absorbent. In this Wool Academy podcast, Derelee tells the story of how she and her mother came up with the idea for Woolchemy and how she developed the business over the past 10 years.

About Derelee Potroz-Smith

Derelee Potroz-Smith is the CEO and Co-Founder of Woolchemy in New Zealand.  She is a mother of three boys, an engineer, and an environmentalist. Her company Woolchemy have formulated a world first method that makes sheep wool super-absorbent for use in multiple moisture management applications. In 2017, Woolchemy was named finalists in the ’Going Circular’ category of the New Zealand NZI Sustainable Business Awards. Derelee comes from a wool producing upbringing and her mission is to pay farmers fairly for their wool clip and creating innovative biodegradable products for the better of our planet and our people.

Connect with Derelee Potroz-Smith here

Woolchemy website

Woolchemy on Facebook and LinkedIn

Key Time Stamps

[spp-timestamp time=”00:55″] About Derelee Potroz-Smith

[spp-timestamp time=”02:04″] About Woolchemy

[spp-timestamp time=”03:05″] The reason for starting Woolchemy

[spp-timestamp time=”05:39″] How can Woolchemy make a difference for the environment?

[spp-timestamp time=”10:33″] How Woolchemy is created

[spp-timestamp time=”11:51″] The difference between neweZorb treated and untreated wool

[spp-timestamp time=”12:55″] How much moisture can neweZorb treated wool absorb

[spp-timestamp time=”13:39″] Odour management of neweZorb treated wool

[spp-timestamp time=”15:28″] How sustainable is neweZorb?

[spp-timestamp time=”16:32″] The process of building the business of Woolchemy

[spp-timestamp time=”19:56″] Key learnings from developing the product and business

[spp-timestamp time=”23:20″] The resilience of not giving up

[spp-timestamp time=”25:12″] Key markets for Woolchemy products

[spp-timestamp time=”30:55″] Working with family in a family business

[spp-timestamp time=”34:16″] Next steps for Woolchemy


Other episodes you may enjoy

#033 Philippa Wright always brings on a new perspective to be successful in wool

#036 Dave Maslen about giving consumers a great wool experience

#041 Graham Ormondoryd on how wool improves indoor air quality

#051 Steve Ranford about wool research

#055 Ben Watts about how automation is helping wool growers on farm

#075 Ingun Klepp on how consumer research reveals new business opportunities for wool

#076 Stephen Wiedemann about Wool Life Cycle Assessment Edit

#082 Jacob Long about re-launching American Woolen

#088 John Roberts about the Woolmark Resource Center

Evan Helle from Durckworth on the Wool Academy Podcast

Evan Helle is a fourth generation sheep rancher and co-founder of the merino wool retail brand Duckworth. In this episode, Evan shares the story of his family, the family ranch and the decision to add more value to their wool by starting an apparel business. He shares insights into the benefits and hurdles of running a vertically integrated business and the importance of preserving wool skills and knowledge locally.

About Evan Helle

Evan Helle is a fourth generation sheep rancher and co-founder of Duckworth. He is an active member of the American Sheep Industry Association, Montana Wool Growers, and Southwest Montana Stockman’s Association.

Shortly after graduating from Montana State University-Bozeman in 2014, with degrees in Agriculture Business and Economics, he jumped into the fledgeling company Duckworth to help launch the startup. Excelling at computer database and software integration, he built the tools required to carve out a vertically integrated U.S. supply chain from Sheep to Shelf™.

After Duckworth was up and running, Evan moved back to his hometown of Dillon where he manages Duckworth’s fabric production remotely and helps on the ranch. He is also an active ambassador for Duckworth and attends trade shows, sales events, and helps with social media.

Evan’s focus is to grow the supply of wool for Duckworth by reaching out to fellow wool producers who buy Helle Rambouillet seed stock. He also is working on integrating new genetic software, management practices, and helping to develop fine wool breeding indexes aimed at improving wool production and quality.

Connect with Evan Helle here

Duckworth website

Duckworth Journal

Duckworth on Facebook and Instagram

Key Time Stamps

[spp-timestamp time=”01:29″] About Evan Helle

[spp-timestamp time=”02:36″] About Duckworth

[spp-timestamp time=”03:14″] The meaning behind Duckworth

[spp-timestamp time=”04:22″] About the Helle family and their ranch

[spp-timestamp time=”06:31″] The valuable skills of the Peruvian sheepherders for US sheep ranches

[spp-timestamp time=”08:26″] The typical sheep year at Duckworth

[spp-timestamp time=”12:39″] The reason to start Duckworth

[spp-timestamp time=”14:38″] The wool supply chain of Duckworth

[spp-timestamp time=”16:25″] The Duckworth retail strategy

[spp-timestamp time=”17:54″] The benefits and challenges of running a sheep to shelf business

[spp-timestamp time=”20:02″] Learnings from the Duckworth experience

[spp-timestamp time=”21:00″] The importance of keeping wool skills, knowledge and workers locally

[spp-timestamp time=”23:08″] The role of innovation at Duckworth

[spp-timestamp time=”25:46″] The pros and cons of blending wool with synthetics

[spp-timestamp time=”27:08″] The typical Duckworth customer

[spp-timestamp time=”28:11″] Why are customers interested in the full story of a product

[spp-timestamp time=”31:42″] The Duckworth brand ambassadors programme


Other episodes you may enjoy

#005: Mac Bishop shares his insights about starting Wool & Prince

#022: Terry Townsend rectifies fake facts about growing natural fibres

#044 Rita Kourlis Samuelson about the American Sheep Industry

#047 Nick Armentrout about the all American wool supply chain at Ramblers Way

#068 Chad North about launching a wool kerchief

#071: Chris Kerston about building the world’s first regenerative wool supply chain

#082 Jacob Long about re-launching American Woolen

John Roberts from The Woolmark Company at the Wool Academy Podcast

John Roberts is the General Manager Eastern Hemisphere of the Woolmark Company – Australian Wool Innovation. IN his position he leads the Asian Woolmark offices as well as the Woolmark Resource Centre. In this interview, John Roberts shares insights into the Asian wool consumer and manufacturing markets. John also explains the concept and goal of the inspiring state of the art Woolmark Resrouce Centre.

About John Roberts

John brings nearly 30 years experience in the Wool Industry having worked in a wide range of industry sectors from primary production to processing, marketing and trading. He stems from a wool producing family in Binalong, NSW and started his career in the industry as a shipping and administration clerk for the Exporter Booth Hill & New Pty Ltd in Sydney in 1988.

Since that time he spent a number of years as a wool buyer in Sydney before moving into wool trading. He continued to expand his experience in the industry working as the Senior Trader for Agrisk Pty Ltd developing risk management tools for wool growers before moving to Dubbo, NSW as the Topmaking and Trading Manager at Fletcher International.

John returned to the Booth group (then owned by the German topmaker BWK) where he assumed the role of Trading Manager for both greasy wool and wool tops, based in Melbourne. He covered numerous key markets in his time trading including Italy, India, UK, USA Eastern Europe and China. As the groups processing expanded John was also overseeing the blending, processing and selling of wool tops ex Austops in Parkes, and the Geelong Wool Combing mill.

When Elders bought BWK in 2000 John relocated to Adelaide and was able to work on a number of new sales initiatives that linked his extensive global sales network to Australian Wool Growers via the Elders broking arm. He extended this work when he was appointed to the role of Marketing & Trading Manager – China, based in Shanghai for 3 years. In that time he initiated the first Australian wool auctions held in China, developed a number of new mill direct selling avenues, led numerous farmer tours to China, and negotiated the sale of Austops and Joint Venture of Geelong Wool Combing with the Nanshan Group.

John returned to Australia in 2006 in the role of General Manager for Elders Wool International where he oversaw the groups greasy wool trading and commission combing operations globally including the New Zealand greasy exporter J.S. Brooksbank.

More recently John was General Manager of Dalgety Wool Exports before starting his own agricultural consulting business Eubindal Pty Ltd where he has worked on export initiatives in the wine and wool industries. He has spent the last 18 months working as the Executive Officer of the Wool Selling Systems Review that was commissioned by AWI.

Connect with John Roberts here

The Woolmark Company website

Woolmark Resource Centre

Australian Wool Innovation website


Key Time Stamps

[spp-timestamp time=”01:06″] Introduction to John Roberts

[spp-timestamp time=”01:51″] Career of John Roberts and how is experience is influencing designers

[spp-timestamp time=”05:50″] About the work and goal of the Woolmark Eastern Hemisphere offices

[spp-timestamp time=”09:24″] South Korea and Vietnam consumer markets for wool

[spp-timestamp time=”12:58″] Outlook on the development of the Asian wool consumer markets

[spp-timestamp time=”15:29″] Outlook on the development of the Asian wool manufacturing industry

[spp-timestamp time=”18:03″] Investments in Africa from Asian based wool manufacturing companies

[spp-timestamp time=”18:42″] About the Woolmark Resource Centre

[spp-timestamp time=”21:39″] Guided tour through the Woolmark Resource Centre and its innovations

[spp-timestamp time=”25:42″] How to visit the Woolmark Resource Centre

[spp-timestamp time=”26:23″] Future plans for the Woolmark Resource Centre

[spp-timestamp time=”28:17″] John Robert’s favorite moment in his wool career


Other episodes you may enjoy

#011: Roy Kettlewell explains how finishing processes bring out the best in wool

#017: Angus Ireland about the latest wool research

#057: Andrew Cuccurullo is repositioning the Waverley Mills wool blanket

#072: Matthias Boehme about key markets for wool

#078: Jimmy Jackson about wool knitting manufacturing in China


Gerhard Schoppel from Schoppel Wolle at Wool Academy Podcast

Gerhard Schoppel is the owner and creative mind behind the premium hand knitting yarn Schoppel Wolle. In this episode he talks about the hand knitting business and why he decided to go premium. Gerhard also shares the journey he went through to source his wool only from Patagonia in Argentina and to have his products GOTS certified.

About Gerhard Schoppel

„Knitting is the answer to the yearning for something true, something for yourself, something of value.“
The Hohenloher Wolle GmbH is a company with a clear position. For more than sixty years the traditional company stands for the manufacturing and processing of hand knitting yarns – Made in Germany. An extensive knowhow on textiles has been acquired over decades, something that today is more valuable than ever. To owner Gerhard
Schoppel, the spirit of creative handiwork is near and dear.

The particular uniqueness of the Schoppel Wolle yarn collections is influenced by the interplay of art and fashion. With the three product lines gradient yarns, sustainably produced yarns made of natural fibres and luxurious yarns (silk, cashmere, linen, alpaca and mohair) the Hohenloher Wolle GmbH delivers its products to international customers, especially to countries with a long knitting tradition.

The raw wool for the whole collection comes from Patagonia and local sheep farms. In a new Schoppel Wolle product line the Hohenloher Wolle GmbH has been certified with the eco-label GOTS. The GOTS-seal (Global Organic Textile Standard) is subject to very strict requirements and criteria throughout the complete production chain.
For Gerhard Schoppel and the Hohenloher Wolle GmbH it is important to say: A clear position never goes out of fashion.

Connect with Schoppel Wolle here


Facebook page

Ravelry page

Key timestamps

[spp-timestamp time=”00:51″] Introduction to Gerhard Schoppel and Schoppel Wolle

[spp-timestamp time=”02:38″] The process of developing new products

[spp-timestamp time=”05:30″] The history of Schoppel Wolle

[spp-timestamp time=”07:17″] How has Schoppel Wolle changed over time?

[spp-timestamp time=”09:55″] The decision of creating a premium product

[spp-timestamp time=”11:01″] The process of joining the family company

[spp-timestamp time=”11:42″] Sustainability at Schoppel Wolle

[spp-timestamp time=”14:27″] Sourcing organic wool from Patagonia

[spp-timestamp time=”19:55″] Sourcing German wool

[spp-timestamp time=”21:42″] What kind of questions do consumers typically ask?

[spp-timestamp time=”22:57″] The typical customer of Schoppel Wolle

[spp-timestamp time=”24:26″] The future of hand knitting

[spp-timestamp time=”25:09″] The reasons for the comeback of hand knitting

[spp-timestamp time=”26:24″] Do hand knitters care about the fibre content of hand knitting yarn?

[spp-timestamp time=”28:31″] The role of social media for selling hand knitting yarn


Other episodes you may enjoy

#004 Peter Ackroyd on how buying wool products is an investment with a return on capital

#025 Jen Hunter is educating consumers by giving them the real farm experience

#046 Janne Strommen about wool’s important role at Devold of Norway

#045 Willy Gallia about growing organic wool in the wilderness of Patagonia

#066 Morten Dilling about selling wool underwear online

#081 Osman Kilic about the hand knitting industry




Peter Morgan Wool Academy Podcast Guest

Peter Morgan is the Executive Director of the Australian Council of Wool Exporters & Processors and of the Private Treaty Wool Merchants of Australia. In this episode, Peter gives insights into the Australian wool export industry and shares stories from his life long career and achievements for the overall good of the wool industry.

About Peter Morgan

Dr Peter Morgan, like a number of members of the wool industry enrolled in the former Wool Technology course at the University of New South Wales. It was his first involvement with the sheep and wool industry.

He joined the Western Australian Department of Agriculture after graduation in 1963, based in Port Hedland as a one man office. From there, he provided an extension service to the pastoralists over an area of 60,000 square miles, working mostly on sheep fertility problems and pasture management issues. He also had responsibility for the local Departmental Research Station, “Abydos”. While based in Port Hedland, Peter also completed an MSc on methods for improving ram fertility and lambing performance in the Region. Outside of his work with the Department of Agriculture, Peter witnessed the commencement of the transformation of the Pilbara from a pastoral small to medium sized mining industry based area to an iron ore giant.

Peter received an Australian Wool Board Scholarship to continue his studies at the University of Western Australia in 1967. This time, in the field of early stage lamb mortality.

He returned to the North West on completion of his PhD studies, taking a position in the Department’s Regional Office in Derby. From there, he resumed work on sheep fertility problems in the Pilbara Region and participated in the beef cattle research programme at the new Department of Agriculture Research Station at Fitzroy Crossing.

Peter accepted an offer to join the Australian Wool Testing Authority (AWTA) as Regional Manager Fremantle in 1972. His friends from University days, David Ward and SAS Douglas were already at AWTA. The timing of his appointment coincided with the lift in wool prices after the very tough times from 1968 to 1971. It also coincided with a significant lift in testing volumes as the recently formed Australian Wool Commission began testing the stockpile prior to resale.

His commencement at AWTA was only a few months before the completion of the Australian Objective Measurement Project (AOMP) that led to the introduction of Presale testing and Sale-by-Sample in July 1972. This, in turn, led a period of phenomenal growth and challenges at AWTA.

He moved to Head Office in 1978, where he had a number of senior roles before retiring in 1999 as part of the phased transition in the senior management structure. Peter involved himself at all levels of the industry during his time at AWTA and is probably best remembered for his work in the development of IT systems to meet the ongoing growth of Presale testing and as a member of the Industry Committee which introduced electronic data transfer to the industry in 1984. This was a pioneering achievement for the wool industry in EDP terms and removed the costly, and error prone, need for sellers, private treaty merchants and buyers to re-enter data which was already recorded in other computers in the industry.

On retirement from AWTA, Peter took up a part-time position assisting Bob Quirk at the newly formed Australian Wool Industry Secretariat (AWIS). This stretched to full time in 2002 when Bob moved to Australian Wool Innovation and Peter took on Bob’s former role of Executive Director. This made him Executive Director of the Australian Council of Wool Exporters, the Australian Wool Processors Council, the Private Treaty Wool Merchants of Australia and Secretary of the Federation of Australian Wool Organisations. He is also a Member of the Australian delegations to the International Wool Textile Organisation (IWTO) Meetings.

Peter continues today as the Executive Director of the Australian Council of Wool Exporters and Processors and of the Private Treaty Wool Merchants of Australia. He is also Public Officer of the Australian Superfine Wool Growers’ Association.

Connect with Peter Morgan here

Website of the Australian Council of Wool Exporters & Processors Inc.

Website of Private Treaty Wool Merchants of Australia


Key time stamps

[spp-timestamp time=”01:05″] How Peter Morgan started in the wool industry

[spp-timestamp time=”03:46″] Peter Morgan’s current occupation

[spp-timestamp time=”03:48″] Australian Council of Wool Exporters and Processors

[spp-timestamp time=”08:42″] Peter Morgan’s philosophy and goals

[spp-timestamp time=”10:58″] Private Treaty Wool Merchants of Australia

[spp-timestamp time=”12:54″] About the export business of Australian wool

[spp-timestamp time=”20:24″] Which countries is Australian wool exported to?

[spp-timestamp time=”21:22″] The history of the Australian wool industry

[spp-timestamp time=”29:34″] Australia-China Free Trade Agreement

[spp-timestamp time=”35:01″] Biosecurity

[spp-timestamp time=”37:53″] Peter’s work on improving sheep fertility and lamb mortality

[spp-timestamp time=”43:05″] Standard development for wool and the importance of them

[spp-timestamp time=”48:45″] Development of software for wool testing


Other episodes you may enjoy

#016: Chris Wilcox explains the dynamics of the wool market

#029: Robert Ryan about the Australian wool industry

#035: Michael Jackson from AWTA talks about wool testing

#037: Richard Halliday explains how a merino stud operation works

#039: David Michell on building synergies by running two different wool businesses

#042: Don Macdonald about growing wool in the Australian Outback

#069: David Mitchell about getting Australian wool from farm to harbour

#070: Mark Grave about the services of the Australian Wool Exchange

Rita and Rasa from Garlita on the Wool Academy Podcast

Garlita is a flat knitting company based in Lithuania with a vast experience in knitting wool garments. Together with their father, twin sisters Rita Haselwander and Rasa Stanevičienė have lead the company to success. The plant runs 24/7 and produces 1000 flat knitted pieces per week. In this episode Rita and Rasa explain the nature of their business and how they convince their customers to use more wool in their products.

About Garlita

Garlita is a family business and is run by a father and two daughters, each of them being involved in every aspect of the process. The venture of two generations has led local knitwear factory into the successful and innovative global business. It all began in 1970, when Lithuanian army, gymnasiums and schools were in need of knitted uniforms… Therefore, it is safe to say that the company was founded for a good reason – to dress the country. More than 40 years have passed until today when Garlita exports knitwear to France, Germany, UK, Ireland, Denmark, Norway, Sweden, Israel, Russia, Japan and many other countries around the globe.

Connect with Garlita here

Garlita website

Key time stamps

[spp-timestamp time=”00:59″] About Rita and Rasa

[spp-timestamp time=”02:06″] About Garlita

[spp-timestamp time=”03:20″] History of the company

[spp-timestamp time=”05:45″] How Rita and Rasa started and developed the business

[spp-timestamp time=”08:11″] Product development

[spp-timestamp time=”09:10″] Wool used in 80% of the company’s garments

[spp-timestamp time=”09:44″] Vitamine E and anti-mosquito garments

[spp-timestamp time=”12:05″] Is wool in the military coming back?

[spp-timestamp time=”13:53″] How are the high wool prices influencing tenders?

[spp-timestamp time=”14:41″] Is wool in school uniforms coming back?

[spp-timestamp time=”16:15″] Why is wool in active wear so successful?

[spp-timestamp time=”17:58″] Garlita manufacturing

[spp-timestamp time=”20:01″] Flat knitting vs. 3d knitting

[spp-timestamp time=”22:00″] Lithuania as a textile manufacturing country

[spp-timestamp time=”24:10″] Minimum orders and lead times

[spp-timestamp time=”25:01″] The meaning of the name Garlita


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