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#064: Nora Kuehner explains the key trends for wool

Nora Kuehner Wool Academy Podcast

Nora Kuehner is a well-known trend expert for the fashion and sportswear industry. In this podcast episode, she talks about how trends develop and what skills are needed to become a trends expert. She identifies the key trends for the wool industry. These include sustainability, fast fashion vs. slow fashion and including the customer into the supply chain process.

Nora says beautiful sentences such as ‘Wool is a product for sustainable thinking and appreciating clothing’ or ‘You don’t consume wool, you have it as a companion for life time’.

About Nora Kuehner

After training at the German Master School of Fashion in Munich, Nora Kühner gained her first professional experience as a full-time designer for fashionable sports and leisure wear. In 1987 she founded her own design studio. She successfully designs collections for renowned international companies in the sportswear industry. Until 2001, the focus of her design activities was on collections for ski, tennis, golf, football and fitness wear. Her design work is characterized by extensive experience, creativity and openness to new ideas. Complemented by personal, active commitment to creating successful solutions for the requirements of their customers.

Nora Kühner gives lectures on topics such as trend developments and colours at important industry meetings, e. g. in Friedrichshafen on the occasion of the Outdoor or in Munich at the Performance Days.

For many years, Nora Kühner has been committed to the issues of designers, primarily in the fashion and textile sector. These include, among others, since 1999
the voluntary counseling activity for the networks of expert counseling University of Hamburg and of the Women’s Academy Munich (FAM).

For almost 10 years Nora Kühner was responsible for the successful IDEAS trend colour chart.

 

Connect with Nora Kuehner here

Website of Nora Kuehner

ISPO Munich at the end of January each year

Performance Days every April and November

 

Key Time Stamps

[00:55] About Nora Kuehner

[02:31] The services Nora offers as consultant

[04:50] How to become a trend expert

[07:22] How trends develop

[11:20] In which trend does wool fit in well today?

[13:17] Why is fashion and sportswear merging?

[15:58] Where does wool sit in regards to fast fashion vs. slow fashion?

[17:50] How has the trend of sustainability changed and how will it change in the future?

[20:54] How will customers be included in the design process?

[23:30] In times of dematerialisation – will we face less products?

[26:37] Is the future for wool bright or cloudy?

[27:37] Which market or product has the most potential for wool?

[29:59] When you can see Nora Kuehner speaking live

 

Similar podcast episodes

#009 and #010: Rob Langtry about communications and social media for the wool industry

#013: Roy Kettlewell about finishing processes for wool

#019: Kjersti Kviseth from 2025design about the circular economy for textiles

#023: Götz Giebel about yarn production and supply chain traceability

#024: Ari Kuchar about telling the wool story on video

 

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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