Jacob Long is the CEO of US based worsted and woolen weaving mill American Woolen. In this interview, Jacob tells the story how he brought the once biggest weaving mill of the United States back to life. Jacob shares the challenges he faced and the opportunities he sees for the company.
About Jacob Long
Jacob Harrison Long leads American Woolen Company, Inc. He has a finance background with considerable experience in cross-border M&A, debt capital markets and consumer goods/retail turnaround investing. Jacob spent 20 years in Europe working in investment banking for BNP Paribas and Dresdner Kleinwort Wasserstein. While working in Milan from 2006 to 2012, Jacob developed extensive contacts in as well as a deep appreciation for the Italian textile and apparel industry with its focus on product quality and luxury versus the large-scale, commodity-oriented manufacturing that typifies the U.S. textile industry. He acquired the assets of American Woolen Company and Warren Mills in order to replicate the European approach to textile manufacturing in the United States.
Connect with American Woolen
American Woolen website
Key Time Stamps
[00:45] About Jacob Long and American Woolen
[01:49] Why the time is right for a relaunch of American Woolen
[02:58] About American Woolen
[06:47] The history of American Woolen
[08:43] How Jacob Long got started with American Woolen
[10:49] The challenges of re-lauching American Woolen
[13:05] Where does American Woolen source its wool from?
[15:03] What influence does the political climate play for American Woolen?
[16:30] What is the American Aesthetic?
[18:39] Is there space in the US market for more wool manufacturing?
[20:49] Who is the target group of American Woolen
[23:38] How American Woolen is using social media
Other episodes you may like as well
#046 Janne Strommen about wool’s important role at Devold of Norway
#047 Nick Armentrout about the all American wool supply chain at Ramblers Way
#048 Mac Bishop from Wool & Prince
#050 Claudia Weiss about Don Baez Eco Chic
#052 Gaspard Tiné-Berès about founding Lasso Shoes successfully
#057 Andrew Cuccurullo is repositioning the Waverley Mills wool blanket
#066 Morten Dilling about selling wool underwear online
#068 Chad North about launching a wool kerchief
#073 Tove Grane about her label We Norwegians