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#052: Gaspard Tiné-Berès about founding Lasso Shoes successfully

Lasso Shoes Gaspard Tine at Wool Academy Podcast

Gaspard Tiné-Berès is the founder of Lasso Shoes, a young startup based out of France. The first product was a felted wool slipper which the company successfully launched on Kickstarter in 2013. Gaspard talks about how he came up with the idea for the wool slipper and how the put together a very local supply chain. Gaspard explains why it was important to him to source the Lasso shoe within a radius of 500 km of Paris and why the customer needs to do the final assembly.

Furthermore, Gaspard shares insights about this social media strategy and introduces the brand’s latest product – a felted wool bag.

About Gaspard Tiné-Berès and Lasso

Lasso is a family business based in Paris, France. Founded in 2012 by Gaspard Tiné-Berès and Amandine Richard, they launched their first product,
the Lasso slippers, on Kickstarter in 2013 and sold more than 1400 pairs in just a month.

As a design driven company they care about the origin, sustainability and production process of their products. They understand the responsibility of a business and the ethic is very important to them. They consequently thrive by building lasting relationships with all of their customers and suppliers.

Connect with Gaspard Tiné-Berès and Lasso Shoes here

Lasso Shoes website

Get your own Lasso Bag by supporting Lasso’s most recent Kickstarter Campaign

Lasso on Facebook

Lasso on Instagram

Lasso on Twitter

Lasso on Pinterest

 

Key Time Stamps

[00:50] About Gaspard Tiné-Berès and Lasso Shoes

[03:06] How Gaspard came up with the idea for Lasso Shoes

[07:02] Where Lasso sources their wool

[08:49] The importance of having close relationships with your suppliers

[10:53] Finding ways to reduce the product footprint of Lasso Shoes

[12:25] Key consumer markets for Lasso Shoes.

[16:02] The idea of the final assembly of the shoe

[19:44] Using Kickstarter to launch the product

[25:31] How Lasso uses social media

[29:17] The importance of behind the scenes communications

[31:35] What other’s can learn from Lasso

[35:21] How to connect with Lasso

 

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#050 Claudia Weiss from Don Baez Eco Chic

#047 Nick Armentrout from Ramblers Way

#046 Janne Strommen from Devold of Norway

#040 Lorna Haigh from Alternative Flooring

#039 David Michell from IO Merino

#038 Francesco Botto Poala from Rewoolution

#026 Debbie Luffman from Finisterre

#008 Chris Tattersall from The Wool Room

#006 Andy Caughey from Armadillo Merino

#001 Rikki Beier from IKKI Small but Brave

About the author, Elisabeth

Elisabeth is the founder and host of the Wool Academy Podcast. She also runs her own consulting business where she supports wool industry businesses with strategic communications and project management.
Elisabeth used to work as the Secretary General for the International Wool Textile Organisation where she developed her passion for wool and the wool industry. Her previous education and work experience equipped her also with a broad set of communications skills.

Elisabeth vision is to see the wool industry thrive which is why she supports wool industry businesses communicate successfully.

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