Gaspard Tiné-Berès is the founder of Lasso Shoes, a young startup based out of France. The first product was a felted wool slipper which the company successfully launched on Kickstarter in 2013. Gaspard talks about how he came up with the idea for the wool slipper and how the put together a very local supply chain. Gaspard explains why it was important to him to source the Lasso shoe within a radius of 500 km of Paris and why the customer needs to do the final assembly.
Furthermore, Gaspard shares insights about this social media strategy and introduces the brand’s latest product – a felted wool bag.
About Gaspard Tiné-Berès and Lasso
Lasso is a family business based in Paris, France. Founded in 2012 by Gaspard Tiné-Berès and Amandine Richard, they launched their first product,
the Lasso slippers, on Kickstarter in 2013 and sold more than 1400 pairs in just a month.
As a design driven company they care about the origin, sustainability and production process of their products. They understand the responsibility of a business and the ethic is very important to them. They consequently thrive by building lasting relationships with all of their customers and suppliers.
Connect with Gaspard Tiné-Berès and Lasso Shoes here
Lasso Shoes website
Get your own Lasso Bag by supporting Lasso’s most recent Kickstarter Campaign
Lasso on Facebook
Lasso on Instagram
Lasso on Twitter
Lasso on Pinterest
Key Time Stamps
[00:50] About Gaspard Tiné-Berès and Lasso Shoes
[03:06] How Gaspard came up with the idea for Lasso Shoes
[07:02] Where Lasso sources their wool
[08:49] The importance of having close relationships with your suppliers
[10:53] Finding ways to reduce the product footprint of Lasso Shoes
[12:25] Key consumer markets for Lasso Shoes.
[16:02] The idea of the final assembly of the shoe
[19:44] Using Kickstarter to launch the product
[25:31] How Lasso uses social media
[29:17] The importance of behind the scenes communications
[31:35] What other’s can learn from Lasso
[35:21] How to connect with Lasso
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