Don Macdonald Maconald Co Woolbrokers Wool Academy Podcast 042

#042: Don Macdonald about growing wool in the Australian Outback

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Don Macdonald runs his own woolbroker company under the name Macdonald & Co. Woolbrokers in Dubbo in the Australian Outback. In this podcast episode, Don explains lots of details about wool growing under the harsh natural conditions in the Outback. He covers topics such as low rain falls, occasional floods, finding staff and overcoming long distances.

About Don Macdonald

After growing up on a coastal dairy farm Don Macdonald enrolled to study an agriculture course at Sydney Technical College in 1975. The course included wool classing and he has never set foot on a dairy farm since!
Don loved everything about wool from that moment. He loved the iconic history connected to it, the lifestyle of the shearing sheds. He liked working with sheep and even the smell of wool. And, particularly the people involved in the industry.
Don then spent the next eight years in the outback of New South Wales working as a wool classer and a shearer.
In 1984 after the bitter shearers strike over wide combs, Don decided to move into the wool brokers field and gained employment based in the wool stores in Sydney. After two years he then moved to Newcastle with that firm as a field wool adviser, again traveling the outback areas of NSW canvassing wool growers.
In late 1987 Don decided to open his own wool brokerage Lanoc Wool based in central NSW in the city of Dubbo. Nearly all the wool then was transported to Sydney and there were a few county based brokers opening and Don felt there was a good opportunity to open in Dubbo as it is very central geographically and is a natural logistic hub. In 2016/17 Dubbo was the largest storage centre for wool in NSW.
Lanoc Wool grew to become the largest country based broker in NSW and by 2002 was handling over 55,000 bales from one site. Much of their business was from the outback regions of NSW where traditionally the big wool clips were grown. The Millennium drought of the early 2000’s and the incursion of non-wool breeds like Dorpers saw wool production plummet, particularly in the outback. By 2004 the company’s wool volumes had fallen to 30,000 bales.
Things gradually recovered after the drought broke in 2009 and wool production steadied. The non-wool breeds seem to have steadied their increase and fortunately higher wool prices have helped.
In early 2011 a shareholder dispute at Lanoc Wool saw Don’s hasty departure and Macdonald & Co was formed and the new business quickly picked up where the old one left off. A new 7500sqm wool store was completed in October 2011. Macdonald & Co Woolbrokers has continued to grow, this year the company handled 41,000 bales through their new wool store turning over $A63,000,000 on behalf of their 700 wool clients. The company has some of the largest wool growers in NSW as clients and some are up to 800 kilometers west and north of Dubbo. Don is ably assisted by a staff of 15 of which 5 are wool specialists and auctioneers.

Connect with Don Macdonald here

Madonald & Co Woolbrokers website

Facebook page of Macdonald & Co Woolbrokers

 

Graham Ormondroyd BioComposites Centre at Wool Academy Podcast

#041: Graham Ormondroyd about how wool improves indoor air quality

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Graham Ormondroyd is originally a wood expert, yes wood not wool who has now also turned into a wool expert. Graham explains that wood and wool actually have a lot in common. Both are highly valued bio material that can be used to create bio composites. Within our world that is becoming more and more environmentally conscious, bio composites play an important role in replacing plastics and other materials made out of oil. Graham shares his latest research results about wool insulation as well as wool improving the air quality by binding VOCs. This interview gives a fresh outlook on future applications for wool.

About Graham Ormondroyd

Dr. Ormondroyd completed his PhD (Wood Science) at Bangor University, UK and has been the Head of Materials Research at the BioComposites Centre for 8 years. During that time he has written many proposals, papers and undertaken commercial works in all aspects of biomaterials science. Dr. Ormondroyd has over 70 publications including peer reviewed papers, conference proceedings, book chapters and edited books, he continues to publish regularly. Dr. Ormondroyd is a Fellow of the Institute of Materials Minerals and Mining, a member of the International Research Group on Wood Protection and in 2015 was short listed for both the Bangor and the Insider Wales Innovation Awards. Dr. Ormondroyd is an editor of 2 International Journals and a reviewer for 6 others.

 

Connect with Graham Ormondroyd here

BioComposites Centre website
BioComposites Centre Twitter account
Bangor University website
Bangor University’s YouTube page
Bangor University’s Facebook page
Lorna Haigh Alternative Flooring guest at Wool Academy Podcast

#040: Lorna Haigh tells the wool story successfully at Alternative Flooring

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Lorna Haigh is an expert in marketing and design and brings a valuable perspective on how to market wool products and in particular wool carpets more successfully.

In this episode, Lorna explains the importance of telling the story of the people growing and manufacturing wool products. The craftsmanship involved in wool is unique and worth telling to the consumer who is ever more interested in learning about the stories behind the products. And these stories lend themselves especially well to Social Media.

Lorna also explains how Alternative Flooring takes great attention to detail into creating professional images and videos to showcase their products. Something more companies should invest into to tell better stories.

 

About Lorna Haigh

Lorna Haigh is the head of creative and marketing for the company Alternative Flooring. Lorna is an experienced marketing professional with a love of design. Her personal mantra is ‘life is too short to live in dull spaces’. And this sums up how Lorna lives and works.

Lorna has multiple industry backgrounds in advertising, exhibition and direct marketing. With all of this experience together with her fresh and energetic approach, Lorna is changing the way people look and feel about floors by bringing design, colour and a ‘textile’ approach to flooring. Alternative Flooring is now an award-winning brand and the first exclusively flooring brand to be nominated a CoolBrand for its style, and innovation. Lorna has literally led a movement where carpet is no longer boring and I look forward to talking to her about how to do that.

Connect with Lorna Haigh and Alternative Flooring here

Alternative Flooring website
David Michell from Michell Wool and IO Merino at Wool Academy Podcast

#039: David Michell on building synergies by running two different wool businesses

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David Michell shares insights about running two distinct wool companies in this Wool Academy Podcast. His long term family owned business Michell Wool is a wool broker and processing business at the beginning of the supply chain processing over 20 mio kg per year. David’s side hustle is IO Merino, an Australian based merino wool base layer brand. David shares why he started IO Merino in 2002 and how it creates synergies for both businesses. David shares his strategies for being successful on social media and getting good returns from event sponsorships. David also emphasises the importance of creating compelling images to tell the story brand to the consumer.

About David Michell

David Michell is the Owner and Executive Director of Michell Wool, a wool broker and wool processing business. In 2002, David also started  IO Merino an Australian merino wool performance base layer brand. David Michell is also the Deputy Chairman of the Federation of Australian Wool Organisations (FAWO).

Connect with David Michell here

Michell Wool website
Michell Wool facebook page
IO Merino website
IO Merino facebook page
IO Merino on Instagram
IO Merino on Twitter
Francesco Botto Reda and Rewoolution

#038: Francesco Botto Poala takes us behind the scenes of Reda 1865

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Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this kind of level of transparency and responsibility.
Listeners will also gain insights on the challenges of founding the sportsbrand Rewoolution and the brand’s social media activities.

About Francesco Botto Poala

Born in Biella in 1964, after completing school education in Italy, Francesco Botto Poala starts building his 360° experience, both at home and abroad. Francesco works in London for a fabrics wholesale and for a short period also for a mill in Scotland, then for a garment manufacturer in Italy and after this experience, he joins Reda the family company in textile since 1865.

Francesco was appointed for 4 years as a Sales Manager for Japan, Korea, Taiwan, Hong Kong, Singapore, and around 1989 he got his first experience with wool working for 3 months for the Australian Wool Corporation, and after buying wool for several years in 1993 the company bought the first of the 3 farms in New Zealand. This gave Francesco the opportunity to get experience also in the farming side and in classing wool. Since 1990 he started to get a lot of knowledge of the business in all its different facets, and in particular, he was more and more involved in the mill’s production process and the related technical aspects. Francesco was responsible for raw material supply and right after he was in charge of the farms in New Zealand.  But, it is in the year 2000, that he became the mill’s COO.

Francesco is also a board member of different companies and President of the spinning mill CB Spa and a combing mill Pettinatura lane Romagnano Sesia Spa.

Connect with Francesco Botto Poala here

Reda 1865 website
Richard Halliday Callowie Episode Wool Academy Podcast 37

#037: Richard Halliday explains how a merino stud operation works

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Richard Halliday is a dedicated wool grower and merino stud breeder. In addition, Richard is the current president of WoolProducers Australia, the national voice for wool growers in Australia. In this interview, Richard talks about his operation and his passion for wool. Richard takes the time to explain various sheep terms such as hogget or wether. As the President of WoolProducers Australia, Richard also introduces the organisation and shares his motivation to be serving the wool industry.

About Richard Halliday

Richard has worked in the wool industry all his life. Richard, Jacquie and their children Sarah, Angus and Thomas run the Callowie Poll Merino stud and commercial sheep flock. Their property is located in the south-east South Australia near Bordertown. Richard joins WoolProducers from Livestock SA’s Wool and Livestock Committee.

Connect with Richard Halliday here

Callowie Merino Stud website
Wool Producers Australia website
Dave Maslen from the New Zealand Merino Company as guest on the Wool Academy Podcast

#036: Dave Maslen about giving consumers a great wool experience

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Dave Maslen introduces the New Zealand Merino Company in this Wool Academy Podcast interview. Dave explains the different benefits NZM offers to its wool growers, supply chain partners and brand retailers. He also talks about the research NZM conducted to better understand the environmental impacts of wool. Dave  is also an expert when it comes to understanding the passionate wool consumer and what it takes to turn first-time wool customers into raving fans.

About Dave Maslen

Dave Maslen is the Global Partnerships Manager at the New Zealand Merino Company. This involves taking primary responsibility for NZM’s key international relationships with its retail brand partners and supply chain partners. He is responsible for NZM’s marketing activities, maintenance and growth of existing business, development of new business, supply chain and contract management, strategic growth initiatives, research and development, and sustainability, traceability and ethical production. Dave has a background in environmental science and sustainable land management, and is engaged globally with a broad range of agencies focused on sustainability.

Connect with Dave Maslen here

The New Zealand Merino Company website

The ZQ Merino accreditation programme

NZM on Facebook and Twitter

ZQ Merino on Facebook

ZQ Merino Fibre Factsheet

 

Michael Jackson AWTA guest at Wool Academy Podcast 035

#035: Michael Jackson from AWTA talks about wool testing

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Michael Jackson is the Managing Director of AWTA, the Australian Wool Testing Authority. In this Wool Academy Podcast Michael explains how wool testing works. In particular he explains what wool tests are applied to each bale of wool and what the benefits are for the wool grower as well as the buyer. Michael also talks about why the wool industry testing standards are unique compared to other fibres and how new test standards get created to meet today’s consumer expectations.

About Michael Jackson

Michael Jackson is a member of the Executive Committee of the International Wool Textile Organisation (IWTO), which is an international body representing the interests of the world’s wool textile trade and industry. On behalf of the industry and its members, IWTO standardises trading instruments; facilitates marketing; lobbies to protect the interests of wool industry; and provides a network to the industry worldwide.  He is also the Chairman of IWTO’s Contracts & Specifications Committee.

He has been with the Australian Wool Testing Authority Ltd since 1987 and became the Managing Director in 2001.

Michael has a Bachelor of Science in Wool Technology (First Class Honours) Degree from the University of New South Wales and Post-Graduate Diploma in Business Management at the University of Queensland.

Connect with Michael Jackson here

Website of the Australian Wool Testing Authority (AWTA)
Wool Wise – the website for the Australian wool education trust
Video about wool testing
More information about the Wool Handlemeter
AWTA’s Twitter account
Wool Academy Podcast guest Louis de Beer of Cape Wools South Africa

#034: Louis de Beer about the South African wool industry and communal farming

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Louis de Beer is the CEO of Cape Wools, an industry association representing the interests of the South African wool industry. In this episode, Louis gives insights into the South African wool industry and explains what makes South African merino wool special. Louis also tells the success story of local communal farming projects in the Eastern Cape.

About Louis de Beer

Louis de Beer is the Chief Executive Officer of Cape Wools SA.  Prior to accepting the position at Cape Wools in 2011, Louis gained extensive managerial experience in the SA wine, fruit and fishing industries whilst living his passion for agriculture.

Cape Wools is the official industry representative organisation of the South African Wool Industry, and that represents the collective interests of the wool producers, wool buyers and processors, wool brokers and traders, small stock breeders, labour and the wool testing group. Cape Wools promotes the wool communities’ interests within South Africa and internationally in partnership with the other great wool producing nations of the world.

Louis currently serves as a council member of the Campaign for Wool and represents SA’s interests at International Wool Textile Organisation.

Connect with Louis here

Cape Wools South Africa website
Video about the communal farming project