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Francesco Botto Reda and Rewoolution
Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this kind of level of transparency and responsibility.
Listeners will also gain insights on the challenges of founding the sportsbrand Rewoolution and the brand’s social media activities.

About Francesco Botto Poala

Born in Biella in 1964, after completing school education in Italy, Francesco Botto Poala starts building his 360° experience, both at home and abroad. Francesco works in London for a fabrics wholesale and for a short period also for a mill in Scotland, then for a garment manufacturer in Italy and after this experience, he joins Reda the family company in textile since 1865.

Francesco was appointed for 4 years as a Sales Manager for Japan, Korea, Taiwan, Hong Kong, Singapore, and around 1989 he got his first experience with wool working for 3 months for the Australian Wool Corporation, and after buying wool for several years in 1993 the company bought the first of the 3 farms in New Zealand. This gave Francesco the opportunity to get experience also in the farming side and in classing wool. Since 1990 he started to get a lot of knowledge of the business in all its different facets, and in particular, he was more and more involved in the mill’s production process and the related technical aspects. Francesco was responsible for raw material supply and right after he was in charge of the farms in New Zealand.  But, it is in the year 2000, that he became the mill’s COO.

Francesco is also a board member of different companies and President of the spinning mill CB Spa and a combing mill Pettinatura lane Romagnano Sesia Spa.

Connect with Francesco Botto Poala here

Reda 1865 website

Key Time Stamps

[spp-timestamp time=”02:24″] About Francesco Botto Poala and Reda 1865
[spp-timestamp time=”07:57″] Change and innovation is important for success
[spp-timestamp time=”08:17″] Learnings from the Reda’s ventures into farming
 [spp-timestamp time=”11:31″] About Reda 1865
[spp-timestamp time=”12:58″] About Rewoolution and Reda active
[spp-timestamp time=”16:36″] Francesco explains compact spinning
[spp-timestamp time=”18:30″] The importance of traceability for Reda 1865
[spp-timestamp time=”19:07″] Being vertically integrated makes traceability easier
[spp-timestamp time=”20:53″] About the certification EMAS
[spp-timestamp time=”23:56″] About the beginnings of starting Rewoolution
[spp-timestamp time=”26:16″] Social Media engagement of Rewoolution
[spp-timestamp time=”28:59″] Francesco’s best moment during his career in the wool industry
[spp-timestamp time=”30:39″] How to connect with Reda and Rewoolution

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Francesco Botto Poala is a guest the Wool Academy Podcast
Francesco Botto Poala is the Chief Operating Officer at the well known vertically integrated weaving company Reda 1865. In this episode, Francesco talks about how the company strives for continued success through quality and innovation. Francesco explains that innovation means to be always willing to change and adapt in order to survive. Traceability, animal welfare and environmental standards are of highest concern to Reda. Francesco explains how the company tracks and traces its own progress in these areas while setting the benchmark for other companies as well. Francesco goes even so far to discuss why consumers are also asking for this kind of level of transparency and responsibility.
Listeners will also gain insights on the challenges of founding the sportsbrand Rewoolution and the brand’s social media activities.

About Francesco Botto Poala

Born in Biella in 1964, after completing school education in Italy, Francesco Botto Poala starts building his 360° experience, both at home and abroad. Francesco works in London for a fabrics wholesale and for a short period also for a mill in Scotland, then for a garment manufacturer in Italy and after this experience, he joins Reda the family company in textile since 1865.

Francesco was appointed for 4 years as a Sales Manager for Japan, Korea, Taiwan, Hong Kong, Singapore, and around 1989 he got his first experience with wool working for 3 months for the Australian Wool Corporation, and after buying wool for several years in 1993 the company bought the first of the 3 farms in New Zealand. This gave Francesco the opportunity to get experience also in the farming side and in classing wool. Since 1990 he started to get a lot of knowledge of the business in all its different facets, and in particular, he was more and more involved in the mill’s production process and the related technical aspects. Francesco was responsible for raw material supply and right after he was in charge of the farms in New Zealand.  But, it is in the year 2000, that he became the mill’s COO.

Francesco is also a board member of different companies and President of the spinning mill CB Spa and a combing mill Pettinatura lane Romagnano Sesia Spa.

Connect with Francesco Botto Poala here

Reda 1865 website

Key Time Stamps

[spp-timestamp time=”02:04″] About Francesco Botto Poala and Reda 1865
[spp-timestamp time=”07:37″] Change and innovation is important for success
[spp-timestamp time=”08:57″] Learnings from the Reda’s ventures into farming
 [spp-timestamp time=”11:11″] About Reda 1865
[spp-timestamp time=”12:38″] About Rewoolution and Reda active
[spp-timestamp time=”16:16″] Francesco explains compact spinning
[spp-timestamp time=”18:10″] The importance of traceability for Reda 1865
[spp-timestamp time=”19:47″] Being vertically integrated makes traceability easier
[spp-timestamp time=”20:33″] About the certification EMAS
[spp-timestamp time=”23:36″] About the beginnings of starting Rewoolution
[spp-timestamp time=”26:56″] Social Media engagement of Rewoolution
[spp-timestamp time=”28:39″] Francesco’s best moment during his career in the wool industry
[spp-timestamp time=”30:19″] How to connect with Reda and Rewoolution
Interview with Goetz Giebel for Wool Academy Podcast Number 23

Goetz Giebel is a wool industry supply chain expert with technical know-how in sourcing, finishing, knitting and supply chain concepts. In this episode, Goetz shares his knowledge about yarn production and explains us the difference between worsted and woollen yarn. He also explains the benefits that certain blends of wool with other fibres can have. We also discuss with Goetz about the challenges wool manufacturing companies face today and what the future developments will be for the wool supply chain in regards to traceability.

Goetz is also the President of Interwoollabs and explains the role this important wool industry body plays and why it is so important to measure wool consistently.

 

Connect with Goetz Giebel here

Fibre-to-Fashion Consultancy

Interwoollabs

Goetz Giebel on LinkedIn

 

Key Timestamps

[spp-timestamp time=”01:00″] About Goetz Giebel
[spp-timestamp time=”03:33″] Types of challenges Goetz helps companies with
[spp-timestamp time=”04:30″] The 101 basics about wool yarn
[spp-timestamp time=”07:15″] What you should ask your spinner or weaver
[spp-timestamp time=”08:05″] What are the advantages of blending wool with other fibres?
[spp-timestamp time=”09:43″] Current blending trends
[spp-timestamp time=”11:38″] Supply chain traceability
[spp-timestamp time=”14:47″] Trends in the supply chain
[spp-timestamp time=”15:42″] About Interwoollabs
[spp-timestamp time=”17:01″] Why it is important to measure wool in length and fineness