#057: Andrew Cuccurullo is repositioning the Waverley Mills wool blanket
Andrew Cuccurullo is the CEO of Waverley Mills in Tasmania. Waverley Mills is the last remaining woollen mill in Tasmania. The weaving mill produces woollen blankets. When Andrew invested into the company in 2016, the mill was in bad shape and in urgent need of a rebranding and repositioning of its products. Andrew shares the story of how he implemented the new marketing strategy. He even goes into detail about his social media strategy, photo and video shootings and product design.
About Andrew Cuccurullo
Andrew Cuccurullo has a history of clothing and knitwear manufacturing from the late 80’s-2000 working with Gowing Bros and many other retailers. Andrew was also involved with the surf label Insight.
From 2001 – 2014, Andrew worked in the cutting edge of digital technologies for 14 years through start-ups he founded. Currently, Andrew is CEO of Waverley Mills.
Andrew invested in Waverley Mills in April 2016 after seeing the potential of its products and its rich heritage. Since getting involved with the mill he has undertaken a rebranding and repositioning of its products in the marketplace.
Connect with Andrew Cuccurullo and Waverley Mills here:
Waverley Mills website
Waverley Mills on Instagram
Waverley Mills on Facebook
Get in contact directly at email@example.com
Waverley Mills is doing a fundraising campaign, have a look here.
Similar podcast episodes you may enjoy
#005: Mac Bishop from Wool & Prince
#012: Galina Witting from Baabuk
#021: Philip Attard from Gostwyck Merino
#026: Debbie Luffman from Finisterre
#038: Francesco Botto Poala from Reda 1865 and Rewoolution
#039: David Michell from IO Merino
#046: Janne Strommen from Devold of Norway
#047: Nick Armentrout from Ramblers Way
#050: Claudia Weiss from Don Baez Eco Chic
#052: Gaspard Tiné -Berès from Lasso Shoes
Leave a ReplyWant to join the discussion?
Feel free to contribute!