Morten Dilling is the 4th generation working in the family company Dilling Underwear based in Denmark. Dilling Underwear was founded in 1916 and has since then reinvented its business model to adapt to modern times. Morten talks about why he joined the company in 2009. He also explains how he turned the company into an eco-friendly vertical B2C manufacturing and retail business.

About Morten Dilling

Morten Dilling is the Concept Manager of Dilling Underwear based in Denmark. Morten is the 4th generation working in the company.  Before joining the family company in 2009, Morten studied Business economics at Copenhagen Business school (CBS) from 2003 – 2007, and at the same time worked for www.icgroup.net from 2003 – 2009.  Morten lives in Aarhus together with his girlfriend and their daughter.

Connect with Morten Dilling here

German Dilling Underwear website

Danish Dilling Underwear website

UK Dilling website coming soon during the course of 2018

Dilling Facebook page

Similar podcast episodes you may like

#001: Ulrike Beier from IKKI in China

#005: Mac Bishop from Wool & Prince from the USA

#012: Galina Witting from Baabuk in Switzerland

#021: Philip Attard from Henry & Grace in Australia

#026: Debbie Luffman from Finisterre in the UK

#038: Francesco Botto Poala from Rewoolution in Italy

#039: David Michell from IO Merino in Australia

#040: Lorna Haigh from Alternative Flooring in the UK

#046: Janne Strommen from Devold of Norway in Norway

#047: Nick Armentrout from Ramblers Way in the USA

#050: Claudia Weiss from Don Baez Eco Chic in Uruguay

#052: Gaspard Tiné-Berès from Lasso Shoes in France

#057: Andrew Cuccurullo from Waverley Mills in Australia

av_buttonrow alignment=’center’ button_spacing=’50’ button_spacing_unit=’px’ av_uid=’av-7jhq09′ custom_class=” admin_preview_bg=”]



[/av_buttonrow]

Nora Kuehner is a well-known trend expert for the fashion and sportswear industry. In this podcast episode, she talks about how trends develop and what skills are needed to become a trends expert. She identifies the key trends for the wool industry. These include sustainability, fast fashion vs. slow fashion and including the customer into the supply chain process.

Nora says beautiful sentences such as ‘Wool is a product for sustainable thinking and appreciating clothing’ or ‘You don’t consume wool, you have it as a companion for life time’.

About Nora Kuehner

After training at the German Master School of Fashion in Munich, Nora Kühner gained her first professional experience as a full-time designer for fashionable sports and leisure wear. In 1987 she founded her own design studio. She successfully designs collections for renowned international companies in the sportswear industry. Until 2001, the focus of her design activities was on collections for ski, tennis, golf, football and fitness wear. Her design work is characterized by extensive experience, creativity and openness to new ideas. Complemented by personal, active commitment to creating successful solutions for the requirements of their customers.

Nora Kühner gives lectures on topics such as trend developments and colours at important industry meetings, e. g. in Friedrichshafen on the occasion of the Outdoor or in Munich at the Performance Days.

For many years, Nora Kühner has been committed to the issues of designers, primarily in the fashion and textile sector. These include, among others, since 1999
the voluntary counseling activity for the networks of expert counseling University of Hamburg and of the Women’s Academy Munich (FAM).

For almost 10 years Nora Kühner was responsible for the successful IDEAS trend colour chart.

Connect with Nora Kuehner here

Website of Nora Kuehner

ISPO Munich at the end of January each year

Performance Days every April and November

Similar podcast episodes

#009 and #010: Rob Langtry about communications and social media for the wool industry

#013: Roy Kettlewell about finishing processes for wool

#019: Kjersti Kviseth from 2025design about the circular economy for textiles

#023: Götz Giebel about yarn production and supply chain traceability

#024: Ari Kuchar about telling the wool story on video

Luke Hooke started the Campaign Year of Wool where he challenged himself to wear only wool clothing for one entire year. His goal is to proof the many benefits of wool and promote the fibre as well as its industry. In this podcast interview, Luke talks about how he came up with the idea, what wool items were hard to get a hold of and what his experience has been so far. He shares how he communicates about his experience online and on social media.

About Luke Hooke

Luke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke is wearing only wool and wool blend clothing to demonstrate the versatility and incredible natural qualities of wool and wool clothing. Having grown up on a wool growing farm in Victoria, Australia, Luke is now exploring the post farm-gate part of the wool industry, promoting the wonderful fibre that is wool while also learning more about the industry.

Connect with Luke Hooke here

Year of Wool on Instagram

Year of Wool on Facebook

Similar podcast episodes

#032: Jonas Sanders sells only wool in his Wollmeister Berlin shop

#058: Chantel McAlister runs her ‘Truth about Wool’ Campaign

South African Wool Grower Geoff Kingwill, shares insights into what it is like to run sheep in the semi-desert of the Karoo. He explains how holistic management of sheep and land helps reverse desertification. Geoff also explains what all there is to achieve and gain when working together with all parts of the wool industry supply chain. Learn why there is never a typical day in the life of a wool grower, what the Geoff’s different income streams are and how nature is challenging him and his sheep.

About Geoff Kingwill

Geoff Kingwill is Chairman of the IWTO Sustainability Committee and serves on the Working Groups dealing with Animal Welfare and the Environmental Credentials of Wool. He runs a farm producing Merino sheep, Angora goats and beef cattle. Mr Kingwill is a past Chairman of both Cape Wools South Africa and the Western Cape branch of the National Wool Growers Association and is currently Vice Chairman of the board of  BKB, a Wool Broker Business.

Get in contact with Geoff Kingwill

LinkedIn

Similar podcasts you might enjoy

Chantel McAlister is Australia’s only masterclasser and professional photographer. The fusion of her two careers has been the inspiration behind her national campaign, The Truth About Wool. In this episode, Chantel talks about her career in the wool industry, her love for wool, sheep, growers and photography and how she came up with the idea for her campaign.

About Chantel McAlister

Growing up in Brisbane, Chantel fell in love with a country boy and moved to his family’s sheep property in her early twenties. Her affinity with animals and love affair with country life, soon found her throwing herself into a career in the woolsheds.

Her daily life in the woolsheds was always documented through her camera and Chantel soon turned her happy snapping hobby into a second profession in 2013. An advocate for the wool industry, her images provide an intimate look into to the shearing and wool industry.

Chantel launched her Truth About Wool Campaign in 2015 to dispel any misconceptions about the wool industry and has now grown the campaign into a national tour. Chantel will continue touring Australia part time photographing the wool industry and telling stories of those who dedicate their lives to it throughout 2018 and 2019.

Connect with Chantel McAlister here:

Visit the website of Chantel McAlister

Chantel’s Instagram account

Chantel on Facebook

Similar podcast episodes

#024: Ari Kuchar on telling wool stories through video

#031: Jonathan Dyson about the growing desire of consumers to know the story behind the product