Chad North from Northxnorth guest Wool Academy Podcast

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Chad North is the founder of NorthxNorth. In this podcast interview, Chad explains how he came up with his product idea of a wool kerchief made out of merino wool. Chad shares his journey of finding the right fabric supplier, launching his business on Kickstarter and distribution channels.

About Chad North

Pairing his passion for the outdoors and his love of merino wool, Chad North set out to create the most versatile piece of outdoor apparel that he wanted yet was missing from the market–a merino wool kerchief. After a successful Kickstarter launch in June 2016, production began and North x North was born. The kerchiefs boast over 100 different ways to wear and use with much of their versatility coming from the premium Australian merino wool fabric. Each kerchief is hand sewn in his home state of Pennsylvania where they are tested year-round in the rolling mountains and forests surrounding the company. North x North continues to grow and now offers a full line of kerchiefs, handkerchiefs, and hooded neck gaiters while selling to customers worldwide on northxnorth.co.

Connect with Chad North here

NorthxNorth website

NorthxNorth on Facebook

NorthxNorth on Instagram

 

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Marion Tviland from Norilia Guest at the Wool Academy Podcast

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Marion Tviland is the Director Wool in Norilia in Norway. In this episode Marion talks about what is special about Norwegian wool and the Norwegian wool industry. Marion also has a strong background in Marketing and in this discussion she explains why it is so important to tell the wool story.

 

About Marion Tviland

Marion Tviland is Director Wool in Norilia AS, a subsidiary of the Norwegian farmer cooperative Nortura SA. Her department handles nearly 80% of the annual Norwegian clip of approximately 4 200 tons of greasy wool.

Marion grew up on a farm in Southern Norway having forestry as the main revenue base, but where sheep played an important role adding to the income. Thus Marion has firsthand experience from sheep farming, helping out with taking care of the sheep during winter and lambing season in spring when the animals are indoor, harvesting of forage in summer, and taking the animals up to the mountains in the beginning of summer and then down again when autumn starts.

Marion has a Master degree from Norwegian University of Life Sciences and worked for many years with category management, product development, marketing and sales of grocery goods like chocolate and cheese in Norwegian companies like Orkla and Tine.

It was not until two years ago, starting as Director Wool in January 2016, that Marion once again got involved with sheep farming and wool. Knowing about sheep farming, but not that much about wool when she started, the last two years she has been busy trying to learn as much as possible about the wool fiber, Norwegian wool and use of wool in carding, spinning, knitting and weaving and at the same time using her past experience to develop the wool sector in Norway.

Connect with Marion Tviland here

Norilia website

 

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Morten Dilling Dilling Underwear guest on the Wool Academy Podcast

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Morten Dilling is the 4th generation working in the family company Dilling Underwear based in Denmark. Dilling Underwear was founded in 1916 and has since then reinvented its business model to adapt to modern times. Morten talks about why he joined the company in 2009. He also explains how he turned the company into an eco-friendly vertical B2C manufacturing and retail business.

About Morten Dilling

Morten Dilling is the Concept Manager of Dilling Underwear based in Denmark. Morten is the 4th generation working in the company.  Before joining the family company in 2009, Morten studied Business economics at Copenhagen Business school (CBS) from 2003 – 2007, and at the same time worked for www.icgroup.net from 2003 – 2009.  Morten lives in Aarhus together with his girlfriend and their daughter.

 

Connect with Morten Dilling here

German Dilling Underwear website

Danish Dilling Underwear website

UK Dilling website coming soon during the course of 2018

Dilling Facebook page

 

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Piercarlo Zedda Pantex SPA guest at the Wool Academy Podcast

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Piercarlo Zedda is one of two Directors of the family-owned business Pantex SPA based in Biella in Italy. The company is specialised in importing fine raw wool and manufacturing the wool into tops and open tops. On this episode, Piercarlo explains the difference between the many wool products available before spinning and weaving. He gives insights how the products are made and how they are used further down the supply chain. Amazingly, nothing in the wool supply chain gets wasted.

Being an active member of the Italian and International wool textile industry, Piercarlo talks about the importance of working together as an industry to create a better future for wool.

Podcasts that were mentioned during the episode: 

#023: Götz Giebel, Interwoollabs

#035: Michael Jackson, Australian Wool Testing Association and the Almeter

About Piercarlo Zedda

Piercarlo Zedda is, together with his Brother Giovanni Zedda, the Director of the family-owned business Pantex SPA in Biella in Italy. The company sells scoured, carbonised wool as well as wool tops, open tops and noils. Already as a child, Piercarlo spent his time in the family wool warehouse learning about wool.

Today, Piercarlo is also the Vice President of the International Wool Textile Organisation and the President of the Italian Wool Trade Association.

Connect with Piercarlo Zedda here

Pantex website

Italian Wool Trade Association website

International Wool Textile Organisation website

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Nora Kuehner Wool Academy Podcast

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Nora Kuehner is a well-known trend expert for the fashion and sportswear industry. In this podcast episode, she talks about how trends develop and what skills are needed to become a trends expert. She identifies the key trends for the wool industry. These include sustainability, fast fashion vs. slow fashion and including the customer into the supply chain process.

Nora says beautiful sentences such as ‘Wool is a product for sustainable thinking and appreciating clothing’ or ‘You don’t consume wool, you have it as a companion for life time’.

About Nora Kuehner

After training at the German Master School of Fashion in Munich, Nora Kühner gained her first professional experience as a full-time designer for fashionable sports and leisure wear. In 1987 she founded her own design studio. She successfully designs collections for renowned international companies in the sportswear industry. Until 2001, the focus of her design activities was on collections for ski, tennis, golf, football and fitness wear. Her design work is characterized by extensive experience, creativity and openness to new ideas. Complemented by personal, active commitment to creating successful solutions for the requirements of their customers.

Nora Kühner gives lectures on topics such as trend developments and colours at important industry meetings, e. g. in Friedrichshafen on the occasion of the Outdoor or in Munich at the Performance Days.

For many years, Nora Kühner has been committed to the issues of designers, primarily in the fashion and textile sector. These include, among others, since 1999
the voluntary counseling activity for the networks of expert counseling University of Hamburg and of the Women’s Academy Munich (FAM).

For almost 10 years Nora Kühner was responsible for the successful IDEAS trend colour chart.

 

Connect with Nora Kuehner here

Website of Nora Kuehner

ISPO Munich at the end of January each year

Performance Days every April and November

 

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Kurt Haselwander Schoeller Spinning Group Wool Academy

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Kurt Haselwander is the CEO of the Austrian based Schoeller Spinning Group. In this Wool Academy Podcast episode, Kurt talks about the company’s 170 year history and how it continued to adapt its strategy in order to be successful also in the 21st century. He explains the difficulties spinning companies based in Europe had to go through and what strategies helped the Schoeller Spinning Group to survive. These strategies include product innovation, environmental stewardship and getting closer to retailers and brands.

 

About Kurt Haselwander

Kurt Haselwander’s main focus is on the innovative and sustainable use of wool in a wide variety of applications, such as the automotive industry and the development of technical and functional yarns. For many years he was mainly been responsible for the Schoeller production facilities, including wool finishing, dyeing and spinning. Since the beginning of 2014, he has been in charge of sales, purchasing and marketing.

Kurt Haselwander also serves as the Chairman of the Executive Board of the Professional Association for Worsted Yarn Spinning in the Industrial Association of Yarns + Fabrics in Germany and of the Association of German Worsted Yarn Spinners. In addition, he is the Chairman of the Board of the Association of the German Wool Association and a board member of the German Industrial Association for Yarns and Technical Textiles.

 

Connect with Kurt Haselwander here

The Schoeller Spinning Group website

Schoeller’s Facebook page

 

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Luke Hooke Wool Academy Podcast

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Luke Hooke started the Campaign Year of Wool where he challenged himself to wear only wool clothing for one entire year. His goal is to proof the many benefits of wool and promote the fibre as well as its industry. In this podcast interview, Luke talks about how he came up with the idea, what wool items were hard to get a hold of and what his experience has been so far. He shares how he communicates about his experience online and on social media.

About Luke Hooke

Luke Hooke is the young Australian behind Year of Wool, a project promoting wool clothing and the wool industry. For 365 days Luke is wearing only wool and wool blend clothing to demonstrate the versatility and incredible natural qualities of wool and wool clothing. Having grown up on a wool growing farm in Victoria, Australia, Luke is now exploring the post farm-gate part of the wool industry, promoting the wonderful fibre that is wool while also learning more about the industry.

Connect with Luke Hooke here

Year of Wool on Instagram

Year of Wool on Facebook

 

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Louis de Beer 061 Wool Academy Podcast

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Louis de Beer is the CEO of Cape Wools, an industry association representing the interests of the South African wool industry. In this episode, Louis gives insights into the South African wool industry and explains what makes South African merino wool special. Louis also tells the success story of local communal farming projects in the Eastern Cape.

About Louis de Beer

Louis de Beer is the Chief Executive Officer of Cape Wools SA.  Prior to accepting the position at Cape Wools in 2011, Louis gained extensive managerial experience in the SA wine, fruit and fishing industries whilst living his passion for agriculture.

Cape Wools is the official industry representative organisation of the South African Wool Industry, and that represents the collective interests of the wool producers, wool buyers and processors, wool brokers and traders, small stock breeders, labour and the wool testing group. Cape Wools promotes the wool communities’ interests within South Africa and internationally in partnership with the other great wool producing nations of the world.

Louis currently serves as a council member of the Campaign for Wool and represents SA’s interests at International Wool Textile Organisation.

Connect with Louis here

Cape Wools South Africa website
Video about the communal farming project

Additional links

Here is the link to the Kickstarter Guideline I talked about in this episode.

 

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Geoff Kingwill Wool Academy Podcast

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South African Wool Grower Geoff Kingwill, shares insights into what it is like to run sheep in the semi-desert of the Karoo. He explains how holistic management of sheep and land helps reverse desertification. Geoff also explains what all there is to achieve and gain when working together with all parts of the wool industry supply chain. Learn why there is never a typical day in the life of a wool grower, what the Geoff’s different income streams are and how nature is challenging him and his sheep.

About Geoff Kingwill

Geoff Kingwill is Chairman of the IWTO Sustainability Committee and serves on the Working Groups dealing with Animal Welfare and the Environmental Credentials of Wool. He runs a farm producing Merino sheep, Angora goats and beef cattle. Mr Kingwill is a past Chairman of both Cape Wools South Africa and the Western Cape branch of the National Wool Growers Association and is currently Vice Chairman of the board of  BKB, a Wool Broker Business.

Get in contact with Geoff Kingwill

LinkedIn

 

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Cobus Oosthuizen guest at Wool Academy Podcast 059

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Cobus Ooosthuizen has always wanted to bust advertisement claims and proof them wrong. That is also why he took on the wool industry to proof the outrages claims the industry was making about wool as false. These claims about wool included that wool was soft, durable, cool when it is hot, warm when it is cold, breathable, UV protective, odour resistant etc. Cobus Oosthuizen tested a wool t-shirt during a 250 km running race for 6 days through the South African desert.

Cobus talked about his experience with wool at the last IWTO Wool Round Table in South Africa. This episode is a live recording from the event. Listen to the amazing story of how Cobus ran for 6 days through the South African desert with temperatures of 42-52 degrees Celcius to test wool’s marketing claims.

About Cobus Oosthuizen

Dr. Oosthuizen is passionate about change…”that moment when you discover something and you know you can never go back to the way things use to be.” It is his drive and passion to see everyone have moments like these, leading them to more productive, effective, healthy and purposeful lives.” As the founder of LifeXchange and owner of LifeXchange Solutions, Cobus and his incredible team of experts are leading both communities, schools, and churches as well as small, medium and large business and corporate clients into effective mentoring and change management processes!

Cobus is married, has an 8-year-old daughter, lives in Cape Town and is always ready to show you that you are more capable than what you could ever imagine!

Connect with Cobus Oosthuizen here

LifeXchange website

LifeXchange Facebook

The T-Shirt Cobus wore was from Core Merino

Cobus was sponsored by Cape Wools, Core Merino and NWGA

 

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